My client is seeking an experienced Product Marketing Manager to join their Retail Marketing Team on a 12-month contract. This role offers the opportunity to play a key part in shaping and delivering impactful, customer-focused campaigns within a regulated financial services environment.
Job Title: Financial Services Product Marketing Manager
Reporting to the Marketing Manager, the successful candidate will be responsible for managing a defined product portfolio, delivering multi-channel campaigns that drive engagement and growth. The client is seeking a proven marketer with strong commercial awareness, creativity, excellent project management skills, and the ability to collaborate effectively across teams.
Key Responsibilities:
* Develop and execute strategic marketing plans in partnership with the Marketing Manager, Brand, Product, and Commercial teams.
* Leverage customer insights and data analysis to identify growth opportunities and guide campaign strategy.
* Deliver high-quality campaigns across ATL, BTL, and digital channels, ensuring strong creative execution and effective media planning.
* Oversee POS materials, brochures, and communications, keeping them relevant and compliant.
* Support digital activity including website updates, SEO improvements, and conversion optimisation.
* Collaborate with CRM and digital performance teams to drive customer engagement, retention, and cross-selling opportunities.
* Work closely with Compliance, the DPO, Product teams, and third parties to ensure adherence to regulatory and policy requirements.
* Monitor, analyse, and report on campaign performance, translating insights into actionable improvements.
* Manage budgets effectively, identifying opportunities for efficiency.
* Build strong relationships with internal stakeholders and external creative/media agencies to ensure effective delivery.
* Foster a culture of data-driven decision-making across the retail marketing function.
Qualifications & Experience:
* Minimum of 6 years’ marketing experience within financial services or a similar regulated industry is essential.
* Proven track record in developing and executing multi-channel campaigns (ATL, BTL, digital, and social).
* Demonstrated ability to use insights and analytics to inform decisions and measure performance.
* Strong organisational and project management skills with the ability to balance multiple priorities.
* Excellent commercial acumen, combining creative thinking with business goals.
* Experience with digital marketing and performance analytics
Key Competencies:
* Strategic Focus
* Commercial Awareness
* Project Management
* Initiative
* Building & Maintaining Relationships
* Technical/Professional Marketing Knowledge
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