Job Title
A Marketing Expert is required to lead digital marketing campaigns that drive business growth.
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About the Role:Our organization seeks a seasoned Digital Marketing Specialist who can develop and execute high-impact, data-driven marketing strategies. This role plays a pivotal part in our digital transformation efforts by driving performance, consistency, and measurable impact across various channels including email, webinars, paid media, and automation.
The ideal candidate will have an excellent understanding of how marketing activities influence the sales funnel and pipeline using insights from analytics to optimize every stage of the customer journey
This position involves leading end-to-end digital/webinar campaigns from concept to delivery including setup/promotion/execution/post-event nurture/partnering with Sales/BDR teams for follow-up plans creation/building/targeted/email/nurture/campaigns/optimize aligned/buyer/journeys/data-driven/insights/increase engagement/lead quality/aggregation/metrics/handle/AI-powered platforms like Marketo/managing campaign/tracking leads/report/marketing's/contribution/revenue./span>Performance Metrics: /ul>
1. 'Track key metrics across email(web)/social/paid/channels continuously improve/funnel/performance/marketing's/contribution/revenue' Balanced mix technical/business acumen Strong strategic planning background Experien-proven expertise campaign development execution/results-tracking implementation hands-on experience on AI powered tools Salesforce platform agnostic technology stack'/body/>