US Client | US Business Hours (9 AM – 6 PM CST)
We are hiring a
Paid Media Coverage & Optimization Associate
to support product-level ad coverage and performance monitoring across
Google Ads
and
Meta Ads
.
This is an
operations + analytics role
. You will work directly with a
US-based client
and align with their existing paid media and analysis teams.
What This Role Is
* Paid media operations & execution
* Product feed and SKU-level coverage
* Performance monitoring using predefined targets
* Cross-team coordination
Core Responsibilities
Product Ad Coverage
* Ensure all new products and categories are:
* Properly mapped
* Approved
* Live in Google & Meta ad accounts
* Maintain a master product-to-ad coverage tracker
New Product Launch Operations
* Create and enforce a launch checklist:
* Product added → feed updated → campaign/ad group created → QA → live
* Coordinate with analysts and ads teams to avoid launch delays
Performance Guardrails
* Monitor predefined ROAS / CPA / MER targets
* Identify underperforming products and:
* Pause
* Optimize
* Escalate to the ads team
Coordination (Not Strategy)
* Work alongside the existing ads team to:
* Follow established campaign structures
* Respect budgets and bidding strategies
* Align with business goals
Reporting
* Weekly reports:
* New products added
* % live in ads
* Time-to-launch
* Monthly summaries:
* Products meeting vs missing return targets
Working Details
* Client location: United States
* Working hours: 9 AM – 6 PM CST, Mon–Fri
* Engagement: Candidate works directly with the client
* Location: Remote (Work from anywhere)