Director, Digital Content & Social Media
Employment Type: Full-Time
Job Category: Marketing
Borough: Manhattan
Location: Association Office
Salary: $90,000 - $115,000 Annually
The YMCA of Greater New York is committed to empowering youth, improving health, and strengthening community. Founded in 1852, the Y serves over half a million New Yorkers through programs at 24 branches. We foster a culture of learning, leading, and collaboration, emphasizing trust, inclusion, growth, and development for all.
We are seeking a Director of Digital Content and Social Media to lead our digital storytelling and social media strategy. This role will shape the Y’s voice online, enhance brand visibility, and increase engagement to support membership, programs, and philanthropy.
Key Responsibilities:
1. Develop and implement social storytelling campaigns aligned with brand initiatives.
2. Maintain brand voice consistency across digital platforms.
3. Create and execute social media strategies for platforms including Instagram, Facebook, LinkedIn, TikTok, and Twitter/X.
4. Collaborate with marketing teams on campaigns to boost growth and engagement.
5. Manage content creation workflows and support branches in content development.
6. Oversee social media content calendar and marketing strategies.
7. Manage internal ambassador programs and report on their success.
8. Analyze social media performance and optimize strategies accordingly.
9. Lead and mentor a social media community manager.
10. Plan, schedule, and publish daily social media content.
11. Present insights and analytics on social media performance.
Desired Skills & Experience:
* Bachelor’s degree and at least 10 years in digital/social media marketing, with 2+ years in leadership.
* 5+ years experience with social media management and reporting tools.
* Proven content creation skills and audience engagement experience.
* Strong interpersonal and collaboration skills.
* Attention to detail and a sense of urgency.
* Creative mindset with a passion for brand storytelling.
* Excellent communication and time management skills.
* Deep knowledge of all major social media platforms and analytics tools.
* Strong project management skills.
* Flexibility to work evenings and weekends as needed.
* Self-initiator with a proactive approach.
Benefits:
Comprehensive benefits including retirement, medical, paid time off, free YMCA membership, and more. Eligibility depends on employment status, tenure, and hours worked.
How to Apply:
Submit your application online with your résumé and cover letter explaining your interest. Current YMCA employees should apply through the Internal Career Site in Cornerstone.
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