On behalf of our client based in Sandyford we are hiring aSenior CRM Executiveto join their Marketing Department.Reporting to the CRM Manager, you will take full accountability for end-to-end campaign delivery, ensuring all activity drives measurable business results.Key Responsibilities:Hands-on creation: write campaign copy, configure emails and SMS, set up automations and build audience segments.Collaborate with design and brand teams to produce assets that align with brand guidelines and campaign objectives.Continuous optimisation through AB testing: you will be expected to develop and own testing roadmaps, implement structured AB tests across campaigns, analyse results and apply insights to continually improve targeting, messaging and customer journeys.Launch, monitor and refine campaigns on an ongoing basis, proactively identifying opportunities to improve performance.Analyse and report on campaign results, tracking KPIs and delivering actionable insights for continuous improvement.Ensure CRM activity is aligned with business goals, working closely with Brand, Sales, Data and IT teams.Experience & Qualifications:Minimum 2 years' experience in CRM, with proven ability to independently plan, build and execute campaigns across email and SMSStrong hands-on experience in campaign execution: copywriting, segmentation, automation setup, creative liaison, testing, deployment and post-campaign analysisExperience using Xtremepush or similar CRM platforms is highly desirableComfortable using Tableau or Power BI reports to read data, interpret trends and derive actionable insights to present to the CRM Manager (report building is not required)Strong understanding of CRM systems, customer journeys and data-led marketingGet in touch today