Overview
Founded in Paris in 1948, Longchamp is a world-renowned luxury brand celebrated for its exceptional craftsmanship, fine leather goods, and modern Parisian design. From iconic handbags like the Le Pliage to elegant accessories and ready-to-wear collections, Longchamp blends tradition with innovation. With boutiques in over 80 countries, the brand offers an elevated shopping experience grounded in French heritage and global appeal.
Store Managers are ambassadors of the Longchamp brand. They are entrusted with overseeing the day-to-day operations of the boutique, driving commercial results, managing high-performing teams, and delivering a refined and luxurious client experience in line with Longchamp's heritage and values.
Values & Culture
Longchamp embraces five core values:
1. Elegance – Providing a refined and polished customer experience
2. Authenticity – Acting with honesty and professionalism
3. Creativity – Encouraging innovation and fresh thinking
4. Quality – Striving for excellence in service and product
5. Sustainability – Committing to thoughtful, responsible business practices
Responsibilities
As a Store Manager, you are expected to foster a culture of performance, inclusivity, client-centricity, and continuous growth within your boutique.
Job Purpose
To lead and manage the store to commercial success by inspiring and developing a high-performing team, ensuring operational excellence, and delivering a world-class customer experience aligned with Longchamp's brand identity and luxury service standards.
Key Responsibilities
Team Leadership & Development
6. Recruit, onboard, train, and retain top talent aligned with Longchamp values
7. Conduct regular performance reviews and coaching sessions
8. Foster an engaging, supportive, and goal-driven team culture
9. Manage team scheduling and delegation to optimize boutique coverage
Client Experience & CRM
10. Champion a customer-first mindset, ensuring an exceptional service journey
11. Build, manage, and grow a VIP client base through clientelling initiatives
12. Drive CRM targets including client data capture, reactivation, and loyalty
13. Resolve complex customer issues with diplomacy and professionalism
Sales & Commercial Strategy
14. Develop and execute sales plans to meet or exceed store targets
15. Monitor KPIs daily, analyse trends, and take corrective action as needed
16. Partner with local management on forecasts, opportunities, and challenges
17. Leverage morning briefs to update the team on current performance and action plan
Operations & Compliance
18. Ensure compliance with operational, HR, security, and loss prevention policies
19. Manage store budgets, payroll, and controllable expenses
20. Oversee stock management, deliveries, inventory accuracy, and shrinkage
21. Lead store audits and ensure all operational procedures are properly followed
Visual Merchandising & Brand Standards
22. Ensure consistent application of visual merchandising guidelines
23. Maintain a pristine and luxury retail environment
24. Coordinate seasonal VM moves
25. Uphold the highest standards of store presentation
Skills & Qualifications
26. 5+ years of progressive experience in luxury or premium retail, including at least 2 years in store leadership
27. Proven ability to lead and inspire teams to exceed sales and service goals
28. Strong commercial and operational acumen
29. Proficiency in CRM systems, POS, and retail management tools
30. Excellent interpersonal, analytical, and problem-solving skills
31. Fluent in English (additional languages a plus)
32. Proficient in Microsoft Office (Excel, Word, Outlook)
Person Specification
33. Visionary and empowering leader who leads by example
34. Strong sense of ownership, accountability, and integrity
35. Client-focused with a refined and polished presence
36. Adaptable, composed, and able to manage change effectively
37. Strategic thinker with attention to detail and strong execution skills
38. Energetic, collaborative, and performance-driven
Key Performance Indicators (KPIs)
39. Boutique sales revenue and profitability
40. Average Transaction Value (ATV) and Units per Transaction (UPT)
41. Client retention, CRM growth, and VIP sales contribution
42. Staff turnover, development, and engagement scores
43. Visual compliance and marketing execution
44. Stock accuracy and shrink reduction
45. Operational audit scores and loss prevention compliance
46. Mystery shopper scores and client satisfaction (NPS)