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Content strategist

Dublin
Accenture UK & Ireland
Content strategist
€60,000 - €80,000 a year
Posted: 5 October
Offer description

Join to apply for the Content Strategist role at Accenture UK & Ireland.

About Song × Droga5 Droga5, part of Accenture Song, builds influential brands through creativity across integrated communications and experience innovation. Accenture Song spans end-to-end capabilities from growth, product and experience design to creative, media and campaign/content orchestration. Together, we deliver impactful ideas, experiences and solutions that shape how brands connect with people.


Overview

You’re a digital-first thinker who enjoys turning strategy into clear, usable content outcomes. In this role you’ll contribute to scalable content frameworks, governance and omnichannel plans, applying content-design principles (plain language, accessibility, IA) to help teams ship work that meets business goals and user needs. You’ll support website migrations, content audits and day-to-day optimisation across modern platforms.


Responsibilities

* Contribute to omnichannel content plans across web, email, social, CRM and campaigns.
* Support website migration activities: audits, inventories, content mapping, redirects and light governance documentation.
* Help document taxonomy, metadata and content models for findability and scale.
* Maintain editorial guidelines, templates and workflow checklists.
* Apply plain-language and accessibility (WCAG) practices to content recommendations.
* Partner with UX/service design to align copy, IA and content flows with evidence from research.
* Prepare page outlines, sample copy and content requirements that reflect user journeys.
* Assist with workshop facilitation and stakeholder working sessions.
* Prepare decks, one-pagers and status updates; present portions of work as needed.
* Coordinate with design, marketing and technology teams to keep content tasks unblocked.
* Build and maintain content inventories, dashboards and reports (GA4, GSC).
* Surface insights and make practical optimisation recommendations; track impact against agreed KPIs.


Requirements

* 3+ years in content strategy, content design, editorial planning or similar digital roles.
* Hands-on experience with website content audits and contribution to migration projects.
* Working knowledge of taxonomy, metadata and content modelling; able to follow and extend established frameworks.
* Familiarity with accessibility (WCAG), plain language, IA and user journey mapping.
* Comfortable with stakeholder collaboration and clear written/verbal communication.
* Analytical basics: able to pull, interpret and visualise data to inform content decisions (GA4, GSC).
* Proficiency with CMS tools, Miro/Figma or similar collaboration platforms, and standard productivity suites.
* Curiosity for new tools and practical use of AI to improve efficiency.


Nice to Have

* Exposure to service design/UX research practices.
* Awareness of CRM, SEO fundamentals, structured content and design systems.
* Experience in knowledge management or large-scale programme environments.


Job details

* Seniority level: Mid-Senior level
* Employment type: Full-time
* Job function: Advertising, Art/Creative, and Marketing
* Industries: IT Services and IT Consulting

What’s in it for you? At Accenture Ireland, in addition to a competitive base salary, you will also have an extensive benefits package which includes pension, private health insurance, discounted gym membership, emergency caring facilities, and 2 days’ leave per year for charitable work of your choice. Flexible working arrangements can be discussed depending on the position.

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