Senior Demand Generation Manager (German Language)
Location: Dublin Type: 12 Month Contract Category: Marketing Salary:
€65,000 - €71,000 per annum
Our client is a large, global, product-led organisation operating at scale across multiple international markets.
We are seeking a Senior Demand Generation Manager to lead and optimise global demand capture campaigns. This role is strongly focused on owning campaign performance, clearly communicating results, and driving continuous improvement through data-led optimisation recommendations. The role sits within a highly collaborative, internationally distributed marketing team.
Key Responsibilities
1. Plan and execute global demand generation campaigns to meet lead generation and revenue targets
2. Partner with Growth Marketing, Sales, Content, Product Marketing, and Marketing Ops to deliver end-to-end, multi-channel campaigns
3. Define campaign strategies using a test-and-learn approach, including A/B testing across paid media, email, and web channels
4. Manage external agencies supporting content and design development
5. Monitor and optimize campaign performance, analyzing engagement, lead volume, and funnel conversion metrics
6. Translate performance data into clear, actionable insights to continuously improve results
7. Communicate strategy, performance updates, and outcomes to senior stakeholders and leadership
Required Experience & Skills
8. 5–6 years of experience in demand generation, growth marketing, or performance marketing.
9. Strong, demonstrable experience sharing campaign performance updates with stakeholders and leadership.
10. Proven ability to recommend and implement performance optimisations that improve results.
11. Experience owning lead and revenue targets, including exposure to large-scale or €1M+ campaigns.
12. Hands-on experience managing full campaign lifecycles across paid media, email, and web channels.
13. Experience engaging with new customers within the first 90-100 days
14. Proficiency in German
This opportunity is a 12-month contract, Hybrid from Dublin Office paying €71,000 per annum (pro rata). To hear more about this position or to discuss your suitability, please apply today
If you would like to know more about this role, you can reach me at anamarija.bratovic@recruiters.ie
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