Job Description:
As a seasoned marketing professional, you will be responsible for developing and executing effective marketing campaigns to drive cross-sell and upsell opportunities for our global customer base.
This role requires collaboration with cross-functional teams, including Customer Success, Sales, and Product Marketing, to design and deliver personalized, data-driven campaigns that increase product adoption, deepen customer relationships, and maximize revenue growth.
Responsibilities:
* Develop and implement comprehensive omni-channel engagement strategies to provide relevant, localized content to a global customer base.
* Accelerate expansion pipeline growth by developing and maintaining a global customer marketing campaigns calendar and executing weekly programs across email, paid media, paid social, and site optimization.
* Create and distribute sales enablement collateral to empower the global Customer Success team in driving cross-sell and upsell opportunities.
* Deliver monthly customer communications, such as newsletters, product updates, and webinar promotions, ensuring timely and informative content aligned with customer needs.
* Plan and execute customer-focused events, including webinars, workshops, and participation at industry conferences, ensuring alignment with overall customer marketing strategy and campaign goals.
* Identify customer reference opportunities, conduct customer interviews, write and distribute customer case studies, success stories, and review campaigns for third-party review sites.
* Analyze customer behavior, engagement data, and campaign results to refine targeting, messaging, and strategies, driving continuous improvement across customer marketing efforts.
Qualifications:
* 3+ years of experience in customer marketing, product marketing, or growth marketing, ideally in a SaaS environment.
* Proven success in developing and executing customer-focused marketing campaigns, particularly in cross-sell and upsell strategies.
* Hands-on experience in managing omnichannel campaigns, including email, paid media, paid social, account-based marketing, and site optimization.
* Experience running multi-channel marketing campaigns and a strong understanding of customer journey mapping.
* Experience with CRM systems, marketing automation platforms, and customer segmentation tools.
* Strong ability to analyze customer data, identify opportunities, and develop targeted marketing strategies to drive customer engagement and growth.
* Excellent communication, writing, and presentation skills for creating customer-centric content and sales enablement materials.
Benefits:
* Onsite lunches.
* Private healthcare (no wait period).
* Pension contribution (no wait period).
* Sick Pay.
* Bike-to-Work Scheme (if local).