Job Description Role: Marketing Officer Reporting to: Operations Manager Location: North West Credit Union, Wine Street, Sligo. Job Purpose North West Credit Union (formerly known as Sligo Credit Union) has undergone significant expansion in recent times; to support this ongoing growth we have an exciting opportunity within North West Credit Union for a highly motivated individual with a proven track record in Marketing to join our team. The Marketing Officer will report directly to the Operations Manager, the Marketing Officer will have a key role to play in the successful planning and delivery of effective communications to all North West Credit Union members and potential new members. The Marketing Officer will be primarily responsible for supporting the development, implementation, and delivery of the marketing strategy in line with the strategic plan of the credit union. Alongside this, the Marketing Officer will also be responsible for assisting with campaigns relating to growing the loan book, growing the membership base, and engaging with members in the community. What the role will involve: General Communications: Responsibility to create and publish relevant communications and marketing content across various digital and social platforms. Work closely with the wider teams across the credit union to help identify and generate opportunities to develop relevant content material for the different platforms. Data and analytics reporting carry out ongoing analysis of online marketing performance. Use the data to interpret insights and trends and make recommendations to inform data-driven decisions. Provide social and digital marketing advice, support, and training to employees within North West Credit Union and our members. To provide analytics and insight on the performance of and engagement in digital and communication initiatives, generate reports as required, and contribute to digital and social strategic development. Act as a central coordination point for all digital activities to ensure they are visible to the wider organisation and executed in line with the strategic objective. Website & Social Media Management: Website Management ensure the website is up-to-date and used to its full potential. This involves being the key instigator for the website and primary liaison with content contributors across the credit union. Social media create, edit, publish and share compelling content that drives engagement across all social media channels, as well as responding to members enquiries. To contribute to and manage relationships with third party vendors as required, such as digital and creative agencies, social media and technological organisations, partner organisations, and more. An understanding of CRO, Google Analytics, SEO, social media insights, online media, performance analysis and digital ad technologies, you will have the ability to develop, analyse, report and take action on digital statistics to increase conversion. Digital Marketing: Demonstrating an in-depth understanding of all aspects of digital media, you will manage our social media presence, drive the expansion of new social platforms and manage North West Credit Unions website from a content, maintenance and development perspective. Development of alternative or additional communication techniques e.g. Teams, Slack, Instant Messaging Email marketing implement email marketing campaigns by developing and distributing targeted content to our databases across the credit union using an email marketing tool. Content marketing create relevant engaging text, image, graphic & video-based content in line with the credit union brand. Develop and implement a digital content strategy to support organisations goals e.g. increased lending, product awareness, brand awareness, increase volunteer network, newsletters etc. Campaign Management: Play a key role in a range of campaigns for North West Credit Union, including design, promotional materials, events, listings, liaising with printing companies, generating reports etc. Lease with internal teams to gather an understanding of the inbound marketing environment and develop and execute an insight-led digital marketing plan that builds brand recognition and creates inbound sales leads Run PPC, paid social media and display advertising campaigns from end to end. Increase traffic to the website through SEO enhancements and content creation. Communicate achievements, brand values and personality through social media channels Make sure that all digital marketing activity is tracked and linked to the sales cycle. Develop and manage the reporting of digital marketing activities that shows performance and provides insights (engagement & abandonment of campaigns) for future improvement. Develop new e-mail marketing campaigns to reach our member and promote our North West Credit Unions products and services. Specifically develop a launch plan for new products. The successful candidate should possess: A Third level qualification in a marketing related discipline, strong marketing knowledge, including a minimum of 2 years experience in a marketing role. Excellent communication and presentation skills and digital marketing channels. Exceptional attention to detail and ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives. Keen knowledge of storytelling through multiple media channels - from video to magazine article; Instagram stories; Snapchat channels to Facebook Live; photo essay to gif tweets - both visual and written, with experience in brand and creative strategy, an excellent understanding of the interplay offline and online and between paid, earned and owned channels. Experience in social media and community-building online, including in-depth knowledge of social media platforms, market trends, best practices, content planning, development and publishing, social media metrics, analytics and benchmarks, including tracking and understanding attribution from social media, web technology, mobile campaigns and community. Experience building out sustained influencer programs that deliver results. Excellent copy writing and editing skills Demonstrable competency in online content management systems Professional familiarity with social media sites, online marketing and monitoring tools Ability to think creatively, have a strong attention to detail and be proactive in nature. Ability to manage multiple projects simultaneously and possess the skills to effectively work within cross functional teams in a collaborative environment. This includes digital project management using Microsoft Teams or an equivalent digital tool. For further details, or queries please reach out to The closing date for the position is Tuesday the 20th of January 2026. North West Credit Union is an Equal Opportunities Employer Skills: Marketing