Digital Marketing Executive
Location:
Nova UCD Dublin
Employment Type:
Full Time
Job Title:
Digital Marketing Executive
About Better Futures Limited:
Better Futures is transforming engineering productivity with EVA, the first AI Assistant SaaS platform built specifically for engineers. Engineers spend up to 50% of their time on documentation, verification, and knowledge retrieval—EVA automates these tasks, freeing engineers to focus on high-value work and boosting productivity by up to 3X. Headquartered in Dublin's innovation hub, Nova UCD, Better Futures was founded by Anthony Mc Loughlin, a recognized Engineering AI pioneer. With a first-mover advantage in a new €20B+ global market, the company is already making an impact with leading global manufacturers like ABB & Sensata Technologies as customers.
The position:
We're seeking a Digital Marketing Executive who will be responsible for building and executing marketing activities, that elevates Better Futures' brand, grows awareness and generates high-quality leads. Working closely with the CEO and VP Sales, you will shape our story and ensure EVA becomes synonymous with AI adoption in engineering.
Who we are looking for:
This role is ideal for someone who is hungry to make a difference, learn and grow in a fast paced startup environment. You are a hands-on doer, comfortable creating content, running campaigns, and analyzing performance, while also shaping the long-term marketing direction.
Key Responsibilities
* Execute and optimize our digital marketing framework aligned with company growth objectives.
* Content Leadership: Create thought leadership campaigns, articles, case studies, and product launch content tailored to engineering executives and decision-makers.
* Social Media Growth: Manage and grow Better Futures' presence on LinkedIn and other channels, driving both engagement and brand authority
* Campaign Management: Plan, run, and optimize multi-channel campaigns (social direct messaging and email, paid ads) to generate leads and nurture prospects
* SEO & Web Performance: Own website and blog SEO, ensuring strong organic visibility and continuous traffic growth.
* Analytics & Reporting: Track, analyze, and report on key marketing metrics (engagement, pipeline contribution, lead quality, ROI).
* Event & Launch Support: Drive marketing around product launches, webinars, and industry events.
* Brand Building: Ensure brand consistency and positioning across all channels and materials.
Requirements
* 1 to 3 years of experience in digital marketing or sales, preferably in B2B SaaS and AI
* Proven ability to execute digital campaigns that deliver measurable impact
* Excellent written and communication skills, with the ability to tailor messaging to technical and executive audiences
* Comfortable working in a startup environment: proactive, adaptable and hands-on
Additional Skills (a Plus)
* Experience marketing AI-driven SaaS products
* Knowledge of engineering/manufacturing sectors
* Fluency in German or another European language
What We Offer:
* Exciting high impact role working at the forefront of AI
* A great opportunity to learn directly reporting to the CEO
* Competitive salary and benefits package, with equity options
* Work in a vibrant startup culture based in NovaUCD, with global exposure
* Career growth opportunities as the company scales
If you are excited, please send your CV and a cover letter explaining why you are the ideal candidate for this role to