About the roleReporting to the Regional Sales Manager the Business Relationship Partner is responsible for the efficient and effective management and maintenance of their territory to maximize the sale of National Lottery products, both Scratch Cards and Draw Based Games. The role will focus on sales support; compliance & relationship managed under the guidance of the RSM. This is a Cork regional territory based role with potential quarterly travel to our Dublin office for team meetings, company days etc.What you will doAs aBusiness Relationship Partner, you will:Drive Sales & EngagementBuild strong partnerships with retail agents, optimize in-store engagement, and implement tailored promotional strategies to maximize sales and meet KPIs.Ensure ComplianceManage retailer compliance, deliver annual certification and training, oversee mystery shopper campaigns, and enforce compliance policies and sanctions.Support Retail AgentsProvide professional service and guidance on sales performance, stock management, responsible gaming, and operational excellence.Execute Sales ActivitiesConduct structured sales calls, secure prime POS positions, manage merchandising and stock levels, and champion digital engagement tools.Lead Training & DevelopmentTrain retailers on compliance, responsible play, and best practices to ensure adherence to regulatory standards.Reporting & AdministrationMaintain accurate call records, complete store audits, manage ticket orders/returns, and resolve account queries.Promote Products & CampaignsImplement promotional activities, advise on new games and trends, and ensure prominent display of National Lottery products.Collaborate Across TeamsWork closely with Sales Management, Finance, and Business Assurance on credit control, compliance investigations, and retailer issues.Represent the BrandAttend marketing events, agent conferences, and PR activities to support brand visibility and retailer engagement.What we are looking forQualificationsIdeally, a degree or diploma in a Sales, Customer Relationship or related fieldFull Clean Drivers License requiredRelevant Experience1 – 3 years' experience within a retail sales environment.Key Competencies•Communication: Business Relationship Partner to have strong Communication ability, both internal and external•Time Keeping: Business Relationship Partner to have a good Time record and be reliable•Relationships: Business Relationship Partner to build and maintain strong relationships with Customers / Internal office Relationships•Team Player: Business Relationship Partner have the ability to work as a Team member•Results Driven: Business Relationship Partner to be motivated by trade results (KPI's) and challenge when presented with Customer query / push back•Organised: Business Relationship Partner to be organised with their Daily routine and well prepared in trade. Having all the relevant tools and Information to hand while in trade.•Market Trends: Business Relationship Partner to be aware of their market surroundings and plan ahead for new opportunitiesWhy you will love working hereWork-life balance: Hybrid working model for applicable roles, Full range of leave entitlements, Career Breaks and SecondmentsPhysical Wellbeing: Discounted gym membership, Eyesite tests, Flu Vaccinations, Paid sick benefit, wellbeing initiativesFinancial Wellbeing: Competitive salary, Defined contribution pension, Income protection 1:1 financial advice.Learning & Development: We promote a culture where you can continuously develop on a personal and professional basis. These include access to 24/7 resources such as: In-House Training Programme, Go1 Learning Content, Irish Management Institute, The Executive Institute