Product Marketing Manager – GalwayAs Product Marketing Manager, you will own the connection between what our client builds and how it lands in the market. You will work at the intersection of product, sales, and marketing, translating platform capabilities into compelling value propositions and ensuring that every buyer touchpoint communicates a consistent, credible, and differentiated message.You will have real ownership. This is not a support role. You will set messaging strategy, lead go‑to‑market execution, create content, and drive sales enablement from the ground up, with close collaboration from leadership and cross‑functional teams.If you are energised by complex, meaningful products and want to do work that genuinely improves how care is delivered in communities, this is a rare opportunity to make a substantial impact.Key Responsibilities1. Product Positioning & MessagingDevelop and maintain a clear, consistent messaging framework for the platform, covering core value propositions, product pillars, and differentiated positioning against key competitorsTranslate complex operational workflows, including staff scheduling, compliance management, care delivery coordination, and reporting, into plain‑language value propositions that resonate with operational leaders, procurement teams, and executive buyersDefine and regularly refresh Ideal Customer Profiles (ICPs) and detailed buyer personas across the UK, Irish, EU and AustraliaEnsure messaging consistency across all customer‑facing channels: website, sales decks, product collateral, campaigns, and partner materialsDevelop vertical‑specific or segment‑specific messaging where required (e.g. local authority‑funded care vs. private pay; large multi‑location agencies vs. smaller regional providers)2. Go‑To‑Market Strategy & Product LaunchesPartner with Product Management and Development to build launch readiness plans for new features and product releases, including messaging, enablement, and campaign activationDefine the commercial objectives for each launch and build execution plans that connect product capability to market opportunityLead cross‑functional coordination for launches, aligning Marketing, Sales, Customer Success, and Product on timing, messaging, and prioritiesSupport entry into new European markets, including adapting positioning for regulatory, cultural, and buyer differences, and assist in building early market presence in new segmentsEstablish metrics for launch performance and conduct post‑launch reviews to drive continuous improvement3. Content Strategy & Customer JourneyOwn content production across the full customer journey, from awareness‑stage thought leadership through consideration‑stage product content to conversion and retention‑focused materialsWrite and commission content assets including: website copy, landing pages, case studies, white papers, product overviews, solution briefs, email nurture sequences, and blog contentDevelop customer success stories that demonstrate measurable impact, working directly with care providers to capture outcomes and build trustEnsure all content reflects a clear editorial voice that is credible, accessible, and sector‑relevantUse content strategically to support pipeline generation, accelerate deal velocity, and improve customer retention4. Sales EnablementBuild and maintain a comprehensive suite of sales materials, including pitch decks, product one‑pagers, competitive battlecards, ROI calculators, and objection‑handling guidesDevelop clear, market‑tested messaging that Sales can deploy confidently across prospecting, demos, proposals, and commercial conversationsEstablish a regular feedback loop with Sales to capture frontline intelligence – including win/loss insights, common objections, and competitive dynamicsRun regular enablement sessions with the Sales team to ensure up‑to‑date awareness of new features, positioning changes, and competitor developmentsSupport Sales in navigating complex, multi‑stakeholder deals by developing stakeholder‑specific messaging for different buyer roles5. Customer & Market IntelligenceConduct ongoing customer interviews with care providers, operational managers, and executive buyers to understand their challenges and decision‑making processesSynthesise insights from customer conversations, sales calls, support interactions, and product usage data into actionable intelligenceMonitor the competitive landscape across social care technology, workforce management SaaS, and adjacent health tech marketsTrack regulatory developments, funding trends, and structural changes in UK and European social care marketsProduce regular intelligence briefs for internal stakeholders to ensure the business stays ahead of market developmentsExperience4–8 years of experience in product marketing, B2B SaaS marketing, or a closely related role, with a track record of owning messaging, content, and go‑to‑market executionExperience in healthtech SaaS, social care technology, workforce management software, or a closely adjacent sector is highly desirableProven experience working across UK and/or European markets, with an understanding of how buyer behaviour, regulatory context, and cultural differences shape positioningDemonstrated ability to work cross‑functionally with Product Management, Development, and Sales in a fast‑moving environmentSkills & CapabilitiesExceptional messaging and storytelling skills, able to articulate complex product capabilities in ways that are compelling and commercially relevant to non‑technical buyersStrong content creation capability across multiple formats, from long‑form thought leadership to concise sales collateral and web copyStrategic thinker with the ability to own initiatives end‑to‑end: from insight gathering and positioning development through to execution, measurement, and iterationCommercial fluency, a genuine understanding of B2B sales dynamics, pipeline management, and how marketing activity connects to revenue outcomesStrong collaboration and stakeholder management skills - comfortable working with senior leadership, subject matter experts, and external agencies simultaneouslyTools & Technology – CRM & Marketing AutomationProficiency in HubSpot (or comparable platforms such as Salesforce + Pardot/Marketo), including campaign management, email workflows, landing page creation, and lead lifecycle trackingComfortable using CRM data to identify pipeline trends, measure content performance, and collaborate with Sales on lead managementAnalytics & WebWorking knowledge of Google Analytics 4 (GA4) for traffic analysis, conversion tracking, and campaign attributionFamiliarity with CMS platforms (e.g. WordPress, Webflow, or similar) for publishing and updating web contentContent & Design ToolsExperience with tools such as Figma, Canva, or Adobe Creative Suite for producing and briefing visual contentComfortable using project management and collaboration tools such as Notion, Confluence, or similar platformsNice to HaveExperience using AI tools (e.g. Claude, ChatGPT, or similar) to accelerate content creation, conduct research, and improve productivityExperience with workforce management, scheduling, or compliance‑driven platformsExposure to multi‑stakeholder or enterprise sales cycles
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