Customer Insights Job Description
We are seeking a highly skilled Customer Insight Specialist to join our team. In this role, you will be responsible for uncovering the why behind customer behavior and providing actionable insights that drive business decisions.
The ideal candidate will have a strong analytical background, excellent communication skills, and the ability to distill complex data into compelling narratives. Experience with customer-centric methodologies such as JTBD (Jobs-to-be-Done) is highly desirable.
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Job Responsibilities:
* Conduct qualitative and quantitative research to understand customer needs and preferences.
* Analyze large-scale behavioral datasets, transactional history, qualitative interviews, and survey feedback.
* Develop customer personas and journey maps to inform product strategies.
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