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Senior Search Consultant at Connexus Recruit | Placing Top Sales & Marketing Talent in FMCG & Consumer Brands Across Ireland
Performance Marketing Specialist
We are seeking a dynamic and results-driven Performance Marketing Specialist to join a rapidly growing marketing team. This is an exciting opportunity for a highly motivated individual with hands-on experience in Paid Search, Paid Social, and digital campaign optimisation, with a particular focus on fashion and new market launches.
Key Responsibilities:
* Plan, execute, and optimise digital marketing campaigns across Paid Search, Paid Social, SEO/SEM, web, and display advertising.
* Manage and oversee the overall budget for paid media, ensuring efficient use of resources.
* Conduct detailed keyword research, audience targeting, and ad grouping for better campaign performance.
* Continually optimise paid activity to ensure campaigns meet KPIs and ROAS targets.
* Develop and implement strategies to increase website traffic and reach new markets and audiences.
* Collaborate across teams to align marketing strategies and goals across the organisation.
* Work closely with Content & CRM teams, identifying areas for optimisation and providing actionable insights into campaign performance.
* Measure and report on the performance of all digital campaigns, using tools such as Google Analytics and Looker, and make recommendations for improvement.
* Implement A/B testing protocols and conversion rate optimisation strategies.
* Manage onsite personalisation strategies to enhance user experience and engagement.
* Collaborate with social media and marketing teams to ensure integrated campaigns across all channels.
* A minimum of 2-3 years of proven experience in a similar performance marketing role.
* Strong understanding of content marketing, digital advertising, SEO, PPC, CRM, and social media marketing.
* Proficiency in Google Analytics, Looker Studio, and CMS (Shopify preferred).
* Experience with testing tools, GTM, and video production/editing tools such as Canva/Photoshop is a plus.
* Strong verbal and written communication skills with excellent attention to detail.
* Creative mindset and ability to develop engaging content that drives user interaction.
* A keen interest in fashion, influencers, and online trends.
* Ability to manage multiple projects in a fast-paced environment.
* Bachelor’s degree in a related field is preferred.
What We’re Looking For:
* A proactive, data-driven individual who thrives in a fast-paced, collaborative environment.
* Strong focus on Paid Social with expertise in Meta, TikTok, and Pinterest platforms.
* A passion for continuous learning and innovation in the digital marketing space.
* A willingness to grow into a more senior performance marketing or eCommerce role.
What’s On Offer:
* A competitive salary package, with a performance-based bonus and additional benefits.
* A dynamic and collaborative work culture.
* Opportunities for career growth and progression.
To Apply:
If you are interested in this exciting opportunity and meet the qualifications outlined above, please apply via LinkedIn.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing, Strategy/Planning, and Analyst
* Industries
Marketing Services, Retail Apparel and Fashion, and Consumer Services
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