Due to exciting growth within the Cocoa Brown business, we're expanding our marketing team with the addition of a social media specialist.
Role Key Responsibilities:
* Day-to-day social media production (static images, short-form content, long-form videos), from script and storyboard to filming/photography and editing content tailored for Cocoa Brown Tan's social platforms, with a particular emphasis on Instagram and TikTok
* Liaise with the management team on planning content that adheres to the company’s tone of voice and key content pillars
* Introduce fresh ideas and innovative concepts for Cocoa Brown Tan's social media platforms
* Stay informed about industry trends, emerging influencers, and new platforms to adapt and enhance Cocoa Brown Tan's marketing strategies continuously
* Aid the senior management team in reporting and analysing the performance of social media campaigns and provide insights on performance metrics
* Ensuring the social content calendar is constantly updated in-line with the business/marketing calendar
* Daily monitor and actively engage with the Cocoa Brown Tan's community on social media platforms, respond to comments, questions, and feedback promptly, and build positive relationships with followers and influencers
* Provide administrative support for daily publishing and scheduling content on Cocoa Brown Tan's social media channels
* Organise and take part in TikTok / IG lives.
* Liaise with the senior management team on writing content briefs for Influencer partnerships, talent agencies and UGC content creators
Key skills & experience:
* A bachelor’s degree in marketing, New Media or relevant other degree.
* 1-2 years of proven experience in social media management, or content creation.
* Strong content creation and editing skills (In shot, CapCut, Adobe Photoshop, Adobe Premiere Pro)
* Successful applicant will be confident and comfortable in front of a camera
* Creative mindset with a passion for beauty and cosmetics
* Strong communication and copywriting skills
* Ability to adapt to fast-paced environments and stay up to date with the latest trends.
* Exceptional organisational skills and attention to detail.
* Experience with various social platforms like Instagram, TikTok, LinkedIn, Pinterest, YouTube
* Flexibility with working hours, requiring availability during evenings or weekends to address community needs and engagement alongside live events
Cocoa Brown Tan is dedicated to fostering a diverse and inclusive workplace and is proud to be an equal opportunity employer.
Cocoa Brown Tan encourages applications from all community sectors, embraces diversity, and is devoted to cultivating an inclusive environment for all employees.
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