Job Type: Full-time
Location: HQ in Kildare and/or Dublin for team meetings, content shoots, retail activity, or key initiatives
Salary: DOE
Company Overview
At Ayu, we are on a mission to empower confidence through simple, professional-quality cosmetics that enhance natural beauty. As we continue to scale across eCommerce, retail, and international markets, we are building a best-in-class brand and marketing organisation to support our next phase of growth.
We are now hiring a Head of Brand & Content to own and elevate our brand storytelling, content execution, and marketing delivery across all channels, while building and leading a high-performing creative and content team.
Role Overview
Reporting to the Managing Director and working closely with the Founder, the Head of Brand & Content will own the execution of Ayu's brand and content strategy end-to-end.
This role is responsible for translating brand strategy into a clear marketing plan and master content calendar, ensuring campaigns, launches, influencer activity, PR, retail storytelling, and content output are delivered on time, on brand, and at a high standard.
You will lead and scale the brand, content, and influencer functions, manage agencies and partners, and act as the central point of coordination across all brand-facing activity.
Key Responsibilities
Brand Ownership & Consistency
Own and protect the Ayu brand across all consumer touchpoints alongside the Founder
Ensure consistent tone of voice, visual identity, and messaging across digital, retail, PR, and product packaging
Evolve brand guidelines as the business scales internationally
Marketing Plan & Content Calendar Ownership
Own the end-to-end marketing plan and master content calendar
Align product launches, campaigns, influencer activity, PR, retail, and always-on content into a single, cohesive plan
Ensure clear timelines, priorities, and accountability across teams and partners
Content, Social & Community
Lead social media, content creation, copywriting, and community initiatives
Oversee internal creators and external partners producing content for Instagram, TikTok, Facebook, and emerging platforms
Ensure content aligns with brand standards, campaign goals, and commercial priorities
Influencer, UGC & PR
Own influencer and UGC strategy execution across ROI & UK
Oversee influencer briefs, gifting programmes, UGC sourcing, and performance review
Oversee PR agencies, digital PR, traditional PR, campaign photoshoots, and events
Ensure influencer and PR output supports launches, retail, and brand storytelling
Campaigns & Product Launches
Lead cross-functional execution of brand campaigns and new product launches
Coordinate timelines across creative, PR, influencer, retail, and digital teams
Ensure launches are delivered on time, on brief, and with high creative standards
Retail & Experiential Brand Marketing (nice to have)
Own brand execution across retail and experiential channels (Boots, Kilkenny Design, airports, events)
Oversee in-store storytelling, POS, masterclasses, and brand activations
Ensure retail brand execution aligns with the wider content and campaign calendar
Team Leadership & Scaling
Recruit, manage, and mentor a growing brand, content, and influencer team
Define team structure, roles, and responsibilities as the business scales
Set clear goals, development plans, and performance standards
Build a collaborative, creative, and accountable team culture
Ideal Candidate Requirements
Strong passion for beauty, fashion, or wellness brands
Deep experience in brand marketing, content, influencer, and campaign execution
Proven experience owning brand guidelines, content calendars, and marketing plans
Strong leadership experience managing people and agencies
Excellent organisational, communication, and creative judgment
Commercially aware and able to prioritise impact
Role Requirements
Minimum 7+ years' experience in brand, content, or marketing roles
Demonstrated ability to use AI tools to efficiently create, test, and refine marketing assets
Experience in a senior role with people management responsibility
Background in eCommerce, consumer brands, or beauty strongly preferred
Proven track record delivering campaigns, launches, and content at scale
Willing to be hands‑on while building and scaling the function
Benefits
Staff discount on all Ayu Cosmetics products
High level of ownership and creative autonomy
Opportunity to shape and scale a premium beauty brand
How to Apply
If you would like to hear more about this position or apply for the role, please fill out the form or visit our website career portal
https://www.ayucosmetics.com/pages/career-form
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