Location:Ireland (Cork/Dublin preferred) ·Type:Full-time ·Travel:Regular events/travel across Ireland; occasional UK tripsWhy this role existsoac is moving from scrappy early growth to becoming theultimate family snack brand— scaling subscription and expanding internationally. We're hiring a builder who cangrow, excite, and activateour community online and IRL, then turn that magic intorepeatable systemsthat scale.What you'll do (the work)Community & RetentionOwn the oac community across email, socials, and our subscriber base; design moments that drive love, advocacy, and repeat purchase.Plan and run the content + newsletter calendar (Klaviyo); write engaging, brand-right stories that feel human and useful.Launch "delight" programs (surprise drops, milestones, birthday/anniversary touchpoints, mini challenges).Events, Tastings & RoadshowsPlan and execute tastings and pop-ups (schools, gyms, markets, family events).Be the face of OAC on the road: organize logistics, staff/ambassadors, sampling flow, and feedback capture.Turn each event into content, leads, and learnings.Brand Storytelling & PartnershipsCreate or commission short-form content (UGC briefs, simple reels, photo/video shot lists).Spot and develop brand-right partnerships (local retailers, family orgs, sports/community groups) that expand reach and trial.Insights & LifecycleTrack what resonates (open/click/retention/event conversion) and use the data to sharpen what we do next.Collaborate on lifecycle flows (welcome, post-purchase, win-back) and segmentation to increase subscription retention.What success looks like (12 months)Community growth:Email list + engaged followers growing steadily with healthy open/click rates.Activation engine:2–3 high-impact activations/month that convert to trials/subscriptions.Retention lift:Measurable improvements in repeat purchase, subscription retention, and NPS.Systemisation:Playbooks for events, ambassadors, content, and newsletters that others can run.Core KPIs:Event-to-trial conversion, trials-to-subscription rate, subscriber retention (%), email CTR, re-purchase rate, qualitative NPS/CSAT.You'll thrive here if you areA natural community builder— charismatic, empathetic, energised by people and feedback.A sharp storyteller— you can write a newsletter in an hour and make it sing.Operationally excellent— love checklists, can run a roadshow, and still capture great content.Data-curious— not a quant, but you use numbers to decide what to do next.Founder-energy— proactive, resilient, comfortable with pace and ambiguity.Experience we're looking for3–5+ years in community/brand activation/field marketing(food, lifestyle, CPG a plus).Hands-on with Klaviyo(or similar CRM) and basic email/lifecycle concepts.Comfortable planning and running tastings/events; ambassador or street-team experience a bonus.Strong writing chops; basic content production or coordination experience.Full driving licence and willingness to travel for events.Nice-to-havesShopify familiarity, basic Canva/CapCut/Adobe skills.Experience building partnerships or local community programs.Comfort presenting to groups; media/PR moments don't scare you.What we offerA front-row seat in building OAC from Irish-founded success to international brand.Autonomy, trust, and a path to grow into Head of Brand Experienceas we scale.Competitive salary, mileage/expenses for events, and the tools you need to win