Job Title: Shopper Marketing Executive
This is an exciting opportunity to work in a dynamic marketing team and drive customer activation for a major national retailer.
* Develop and execute annual activation plans, ensuring alignment with commercial priorities and retailer expectations.
* Manage trade marketing initiatives, including in-store campaigns and CRM activities.
* Coordinate Point of Sale development and activation across multiple brands.
* Oversee customer product set-up and in-store events.
* Liaise with agencies to produce creative assets for in-store, online, and digital channels.
The ideal candidate will have a degree qualification and experience in shopper or trade marketing. Strong organisational skills, attention to detail, and excellent communication skills are essential.
Requirements:
* Degree qualified with experience in shopper or trade marketing.
* Proven ability to manage multiple projects and deadlines.
* Strong organisational skills and attention to detail.
* Experience with POS (point of sale) development and event management.
* Confident communicator able to build strong stakeholder relationships.
* Commercially astute with good analytical skills.
About the Role:
* Drive customer activation and improve brand visibility through effective marketing strategies.
* Work closely with internal teams and external partners to deliver impactful trade marketing campaigns.
* Collaborate with partner brands and suppliers on joint activation opportunities.