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Shopper marketing lead

Daa
Marketing
Posted: 22 October
Offer description

We're an airport industry leader with operations in four continents and over **** employees working together to ensure we deliver the best services for all our customers globally.
We are a fast paced, energetic and diverse company.
Offering careers that range from IT, Finance, Technical, Airport Operations to frontline security and customer focused roles and many more.
Whether you are starting your career or looking for your next move, we have lots of great opportunities to choose from.
The role holder will be required to manage and deliver all in-store visual communications through the lens of the customer to the highest standard, in accordance with brand guidelines and to maximise sales while driving best practice across the organisation.
Develop and manage the execution of in-store marketing activities, including point-of-sale materials, displays/fixtures and activations, including planning, production scheduling and installation.
Lead with a customer-first approach to deliver best-in-class communications and activations, which positively influence purchase decisions and contribute towards memorable customer experiences.
Manage execution of elements and solutions required to deliver on trading and marketing calendars along with ad hoc business requirements, employee focused initiatives etc. in conjunction with Operations and Category teams.
Proactively participate in customer journey mapping and recommend improvements.
Continuously appraise the passenger journey, identifying barriers and motivators for purchase, informing shopper marketing strategy development.
Aware of and responsive to shopper marketing and core category trends, proactively identifying actions required.
Translate customer and stakeholder feedback into positive action in a timely manner.
Work closely with in-store and global teams to deliver consistent communications, identify and resolve any issues which may arise.
Collaborate with internal teams to develop and deliver omnichannel initiatives across various touchpoints.
Manage and develop graphics and installation team to perform to the highest standard.
Manage budget, optimise spend and adapt as required.
Negotiate and manage third-party suppliers and on-site installations including completion of the work permit application process as required.
Strong communication, collaboration and team working skills are essential.
Proven track record in campaign delivery/project management, delivering OTIF against objectives.
Relevant experience in a retail/shopper marketing role within a retail/FMCG environment or fast-paced environment.
Third-level qualification in business, marketing or related discipline.
Self-motivated project manager with proven ability to act on own initiative.
Excellent organisational skills, with ability to prioritise, manage and deliver multiple tasks to a high standard in a timely manner.
Creative thinkerwith meticulous attention to detail and an ability to problem solve in a fast-moving environment.
Strong negotiation and interpersonal skills required to manage relationships - stakeholder and/or agency management experience is key.
Strong written and verbal communication skills with experience of working with cross-functional teams.
Budget management experience and strong commercial acumen.
Ability to work flexible hours on occasion, as per business requirements.
The ideal candidate will be passionate, enthusiastic, highly motivated, a true collaborator and commercially driven with a meticulous eye for detail.
Skills: Marketing

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