Initially based at MSL Head Office on the Naas Road and Mercedes-Benz North Dublin – Navan Road, before relocating to our brand-new flagship dealership in North City Business Park, North Road, Dublin 11 in Q month Contract
MSL Motor Group is seeking a
creative and highly motivated social media & Marketing Intern/Assistant
to join our dynamic marketing team. This role offers a unique opportunity to work closely with one of Ireland's leading automotive groups and the prestigious
Mercedes-Benz brand
, supporting the launch of
Mercedes-Benz North Dublin
—a landmark dealership that will redefine luxury automotive retail in Ireland.
As part of the marketing team, you will play a key role in shaping the online presence and brand storytelling for Mercedes-Benz North Dublin, while also supporting marketing activities across other MSL Motor Group dealerships. This is an exciting, hands-on role for someone passionate about social media, content creation, and luxury branding.
Key Duties & Responsibilities
* Social Media Management
* Assist in planning, creating, and publishing engaging content across Instagram, Facebook, LinkedIn, and TikTok.
* Create Video and comfortable to appear on camera also when required.
* Monitor social channels, respond to comments/messages, and track engagement metrics.
* Support paid social campaigns and influencer partnerships.
* Content Creation
* Capture and edit photos and videos for campaigns, events, and showroom activities.
* Draft captions and posts aligned with Mercedes-Benz brand tone and guidelines.
* Event Support
* Assist in promoting and coordinating launch events
* Provide on-site support for live social coverage during events.
* Marketing Administration
* Prepare reports on campaign performance and social analytics.
* Brand Advocacy
* Ensure all communications reflect the premium positioning of Mercedes-Benz and MSL Motor Group.
SIGNIFICANT COMPETENCIES
CREATIVITY & INNOVATION
* Ability to generate fresh, engaging ideas for social media and marketing campaigns.
* Use of Adobe Suite, premier pro, photoshop
* Strong visual sense and attention to detail in content creation.
DIGITAL SAVVY
* Familiarity with social media platforms and trends.
* Strong knowledge of photo/video editing tools, Adobe Suite, Premier Pro, Photoshop
COMMUNICATION
* Excellent written and verbal communication skills.
* Ability to adapt tone and messaging for different platforms and audiences.
ORGANISATION & INITIATIVE
* Ability to manage multiple tasks and deadlines in a fast-paced environment.
* Proactive approach to problem-solving and learning.
Desirable Experience And Skills
* Passion for social media, video creation, digital marketing, and luxury automotive brands.
* Previous experience in marketing, social media, or content creation (internship or academic projects welcome).
* Strong IT skills, Adobe suite and familiarity with analytical tools.
* Ability to work independently and as part of a team.
What We Offer
* Hands-on experience with a leading automotive group and a global luxury brand.
* Opportunity to work on high-profile campaigns and events.
* Mentorship from an experienced marketing team.
* A collaborative and supportive work environment.
Duration:
12 month Contract
Reports To:
Marketing Manager, MSL Motor Group
If you are passionate about social media, marketing, and luxury branding, and want to gain experience in a dynamic, fast-paced environment, we would love to hear from you. Please submit your CV and a short cover letter outlining your interest in this role.