This role will be an A-Z Marketing role which will include aspects from digital & social media, events, sponsorships, PR and CRM and will work directly with the Head of Marketing, CRM Manager and the Senior Marketing Executive.
Responsibilities:
1. Digital Marketing
* Monthly social calendar.
* Social Community management & Zendesk queries
* Social budget management
* Social listening report
* Paid Ad copy & artwork
* PPC
* Display
* SEO
2. Creative campaign & creative agency liaison
Assist the Senior Marketing Executive in day to day liaison with creative agency.
To include briefing/ ad development/ proofing of campaigns for review in advance of final approval process for all campaigns and external communications.
3. Media campaign & media agency liaison
Assist the Senior Marketing Executive in day to day liaison with media agency.
To include briefing/ media plan development of campaigns for review in advance of final approval process for all campaigns.
4. Campaign reporting and analysis
* Share of Voice / Share of Market reporting on a monthly basis
* Share of Voice analysis reports from Media agency
* Campaign performance report analysis with media agency
* Sales campaign top end reports
* Monthly PC/LCV Segment Reports
* Monthly Invoice & budget tracking
* Weekly Website stats report
5. Website Development and Maintenance
To include creation & design of new pages/ updating current pages/ launching new cars and updating specifications and pricing of current cars/ improve SEO. Maintain sliders/ local offers/ access/ main developer contact re: feed issues for Dealer websites.
6. Dealer Marketing Support
To include support for dealer local advertisement & campaign planning/ provide PPC & social recommendations and monthly calendars/ create Dealer marketing guides and best practice documents/ create, order and supply point of sale and demo decals.
7. CRM Support
To include support for dealer local advertisement & campaign planning/ provide PPC & social recommendations and monthly calendars/ create Dealer marketing guides and best practice documents/ create, order and supply point of sale and demo decals.
8. Sponsorship & Event Management
* Sponsorships include FAI, Womens Mini Marathon, Tayto Park and many local sponsorships including Reservoir Cogs Cycling event.
* Events include the National Plough Championship, WMM, Annual Dealer Conference, PR Events and many more.
9. PR Support
Manage the Press fleet/ organise and maintain the press bookings & calendar.
10. Internal Communications
Key Skills Required:
* Hold a relevant 3rd level qualification.
* Have social and digital media experience.
* Knowledge on how to use Twitter, LinkedIn, Facebook and YouTube professionally.
* Knowledge on Google products including Google Analytics and Google Ads.
* Display excellent communication and interpersonal skills.
* Possess a strong work ethic and the ability to work on their own initiative.
* Be target driven, motivated and have the ability to meet deadlines within budget.
* Be analytical and highly organised, with excellent attention to detail.
* Be standards driven and process orientated.
* Possess excellent IT skills with a good knowledge of website analysis and maintenance.
* Be experienced in public relations.
* Be proficient in Adobe InDesign, Dreamweaver and Photoshop.
* A full, valid driving licence is required for this role.
Benefits:
* Company laptop
* Staff car purchase scheme
* Pension contribution
* Gym contribution
* Unparalleled exposure and experience to learn within one of the worlds largest brands
* On job training and development as required
* Further education as required