Digital Marketing Manager
Leading Digital Marketing drives online sales through strategic marketing channels.
Key Responsibilities:
* Oversee the management of our website and its development with external partners.
* Develop, plan, and execute multi-channel digital marketing campaigns across web, SEO/SEM, email, social media, content, and display advertising.
* Manage the performance of all digital channels including updates, design, and user experience.
* Establish a strong presence on various social media platforms.
* Formulate and implement a plan to drive website traffic and set goals and KPIs accordingly.
* Analyze customer experiences throughout multiple channels and touch points.
* Design, manage, and maintain digital marketing and editorial calendars in collaboration with stakeholders.
* Develop cohesive brand messaging that engages audiences effectively.
* Monitor metrics such as Google Analytics and Webmaster Tools for insights.
This role involves leading online growth and expansion within Ireland's coffee market.