Role Purpose
To manage and develop the trade accounts in your area in order to maximize the distribution of our three brands. Enhance the reputation and standing of the company in your area by building strong customer relationships, providing exceptional sales support, category expertise and ongoing education.
The Role
Ensure the overall sales plans for the area is achieved or exceeded
Increase the number of active CRM, FE & CDM accounts in the area
Introduce and secure distribution for new product lines
Achieve maximum presence and positioning of our products in each outlet
Work closely with the marketing department to run promotions and campaigns aimed at developing sales of the three brands.
Service
Solve problems for customers and deal with enquiries and complaints as they arise.
Work closely with the Direct Sales Team to identify and support indirect customers that are supplied by trade outlets.
Educate customers both trade & indirect through product training, open days and customer events.
Implement and manage in‑store promotions and engage in merchandising and deployment of marketing materials.
Planning
Ensure regular contact with decision makers via personal visits and phone calls
Plan and implement an effective call cycle
Maintain a forward planning calendar at least 1 week in advance
Reporting
Become competent and proficient in the use of Maximizer Customer Relationship Management system and use it to report on call activities, complaints, and customer requirements
Provide feedback to marketing, technical and management on market trends, customer issues, competitor activity and general business intelligence
Analyse sales figures and use them to create reports on the success or otherwise of promotions and campaigns
Become proficient in presenting sales reports to management at sales meetings
Account Management
Ensure that invoices are paid on time and assist the finance department with account collection
The role is home based and brings an attractive remuneration package including competitive salary, company car, pension, and opportunity to earn a bonus. Initial and ongoing training and support will be given, and the successful candidate will join a dynamic, established team who will be there to support and help as required. The area includes the counties of Galway, Mayo, Sligo, Leitrim, Roscommon, Offaly, Westmeath and Longford.
The Person
The role is likely to appeal to someone who:
Has proven sales experience in a customer‑driven B2B environment
Has ability to represent and sell premium brands
Has a good knowledge of and interest in equestrian sports and agriculture
Has excellent interpersonal and communication skills
Is a self‑starter with lots of initiative and ideas
Has good planning and time management skills
Has above average IT and digital communication skills
Successful candidate will be expected to:
Act with honesty and integrity at all times
Demonstrate high standards of personal conduct
Value and respect colleagues and other members of staff
Work with others to develop and improve our offering
Take personal responsibility for their words and actions and the quality of service they deliver
Uphold the company’s ethics and core values
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