Social Media Manager
Job Title: Social Media Manager
Reports to: Marketing Director (IRL), dotted line into UK Senior Brand Manager.
Division: IRL (responsible for the UK market).
Brands: Kerrygold.
Location: Hybrid – 3 days in Dublin office with monthly travel to the UK office in Leek.
Organisational Overview
Ornua is Ireland’s largest dairy processor, headquartered in Dublin with €2.3B in annual sales and a global team of 2,850 employees.
Role Mission
This role is key to shaping how Ornua’s brands appear across social and digital properties. You will develop content pillars, channel strategy, tone of voice, and community management to drive brand awareness and consumer engagement.
What You Will Be Doing In Your Role
* Manage all output across social platforms – Meta, TikTok, YouTube, and Pinterest.
* Editorialise content daily, spotting and leading conversations that align with the brand purpose.
* Identify, build, and manage relationships with influencers; negotiate and ensure on‑brand content.
* Own social content development for Kerrygold Ireland and UK E2E, from planning to scheduling and budgeting.
* Manage community engagement and mitigate risks; respond to consumer queries via social, website, and calls.
* Create and maintain content calendars that support both short‑term marketing initiatives and long‑term brand strategy.
* Analyse performance and report insights, translating data into actionable recommendations.
* Maintain relationships with the global social agency, setting KPIs and holding them accountable.
* Support occasional travel to domestic or international locations and internal events.
What Skills Will Help You Be Successful
* 3‑6 years of social media management and content creation.
* Experience managing social strategy to achieve brand objectives and within guardrails.
* Strong understanding of brand strategy and its application in social media.
* Knowledge of publishing cycles and major content channels.
* Familiarity with FMCG/CPG brands or agency work at scale.
* Excellent stakeholder management, communicating insights to senior stakeholders clearly.
* Digital‑first creative flair and strong writing skills.
Closing Date
Wednesday 5th November 2025
Job Details
* Seniority level: Mid‑Senior
* Employment type: Full‑time
* Job function: Marketing, Public Relations, and Writing/Editing
* Industry: Food and Beverage Manufacturing
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