Sama is a fast-growing, purpose-driven company that is tackling the $9 trillion employee engagement challenge. Trusted by Agoda, EQT and CVC, Sama's B2B solution enables employers to provide all their employees hyper tailored development through access to their own professional coach via an app.
We're now looking for a Marketing Director to come in and accelerate our growth - with a focus on demand generation and product marketing - building an inbound machine in close partnership with our sales and product teams.
We do not currently have a marketing function, so you would be coming in to own it, reporting to the CEO and founder (Myra Khanna). We are a team of 15. We are looking for an ambitious and scrappy marketer to form a clear plan on what we need to invest in (both in terms of programs and people), quickly turning that into actions that yield leads and revenue.
Responsibilities
* Website: Manage our website, considering SEO and CRO to ensure it is an optimal shop window for our business - bringing in high-quality leads.
* Email marketing: Run email marketing programs, including spray and pray, nurture workflows, onboarding workflows, promotional campaigns and much more.
* Sales enablement: Partner with sales to ensure they have what they need to successfully convert leads into deals, and deals into revenue.
* Content creation: Create high-quality assets such as sales decks, white papers, lead magnets, one-pagers, social posts, and blog posts that engage our ICP and can be used at different points in the funnel.
* Paid strategy: Own our paid ad spend, creating assets with high-quality copywriting, analyzing results, and optimizing campaigns.
* Marketing ops and automation: Use tools such as HubSpot and Apollo to keep our CRM clean and support future lead scoring efforts, using workflows and target accounts functionalities.
You are:
* Extremely curious, wanting to understand our customer problems and ecosystem in depth.
* Data-driven, regularly analyzing data relating to customers and campaigns.
* Creative, bringing fresh ideas and turning them into catchy copywriting and design assets.
* AI-enabled, using AI to enable faster delivery.
* High-energy, with a startup mentality and superb work ethic.
* Commercial, focusing on driving revenue metrics.
* Having a roll-up-your-sleeves attitude, willing to tackle challenging tasks.
* Accountable, believing in extreme ownership of pipeline generation and marketing-sourced revenue numbers.
* Having a growth mindset, thriving in a fast-paced and uncertain environment.
You need:
* Experience in B2B marketing.
* Experience in HR tech is a nice-to-have, but not fundamental.
* Some experience in tools we use (or similar ones), including WordPress, Google Ads, Google Search Console, Google Analytics (GA4), HubSpot, Miro, Google Workspace, Figma, Loom, Apollo, Cognism.
What you'll receive:
* Base Compensation between €60,000 and €70,000 + performance-based bonus.
* Fully Remote working within -2/+2 GMT time zone.
* Plenty of room for growth as our ambitious team grows too.
* Access to your professional coach via our app.
* Regular training and development.
Why join us?
* Adaptable: Creativity, flexibility, and efficiency in responding to challenges.
* Strive for Greatness: Pushing ourselves to deliver outstanding performance in everything we do.
* Inclusive: Supporting and embracing diversity of thought, culture, and background.
* Honest: Always transparent and truthful.
* Fun: Fostering connection through a playful approach.
About Your Application:
Please submit your application in English, as it's our company language, and you'll be using it extensively if you join us.
Seniority level
Director
Employment type
Contract
Job function
Marketing
Industries
IT Services and IT Consulting
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