RED BULL STUDENT MARKETEER
PURPOSE OF THE JOB:
Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bull’s target group and are responsible for driving the brand image and product understanding on their campus and in their region. The goal of the Student Marketeer program is to reach new consumers, excite university students, increase sales, and manage the Red Bull brand at a student level (on their campus). This includes direct contact with consumers and customers, inviting product trial, and working at Red Bull events to ensure an unforgettable brand experience. Student Marketeers value flexibility over a 9 to 5 job and love working in a creative atmosphere. Richmond Marketing is the Distribution Partner for Red Bull in Ireland.
KEY RESPONSIBILITIES:
1. Be A Brand & Product Ambassador
2. Live and embody the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.
3. Grow the user base by inviting positive trial and awareness of Red Bull through product sampling at appropriate times and locations, answering consumer questions and concerns.
4. Develop and implement a tailored campus plan to engage students and bring the brand to life at university.
5. Build and maintain relationships with key local individuals.
6. Drive brand engagement on your social media handles through authentic content.
7. Participate in Red Bull and supported events to create memorable brand experiences.
8. Be A Sales Expert
9. Build relationships with local sales account managers to ensure Red Bull is available and visible in outlets.
10. Collaborate with sales teams to open new distribution points on and around campus.
11. Utilize Red Bull assets to keep the brand top of mind in sales outlets.
12. Ensure the execution of store standards is perfect.
13. Executional Excellence
14. Deliver high-quality execution and attention to detail in all tasks.
15. Share ideas and collaborate regularly with the team both face-to-face and online.
16. Plan and report activities promptly and accurately via the online platform.
17. Contribute local insights, trends, and opportunities to develop the media business.
EXPERIENCE, SKILLS, AND ATTITUDE:
* Excellent communication skills
* Event and project management skills, with an interest in behind-the-scenes work
* Team player with a willingness to represent Red Bull in branded outfits and on the Red Bull Mini
* Charismatic, energetic, positive, and outgoing personality
* Approachable and social, able to relate to diverse groups
* Well-versed in student life and familiar with university, city, and regional hotspots
* Creative, entrepreneurial, responsible, and proactive
* Capable of managing part-time work and studies, with availability for evenings and weekends
* Enthusiastic about learning new skills in marketing, negotiation, and sales
* Connected with influential campus groups and individuals
* Passionate about the Red Bull brand and products
OTHER REQUIREMENTS:
* Fluent in English
* Full driving license
* University enrollment
LEGAL DISCLAIMER:
This role is offered by Richmond Marketing, the Distribution Partner for Red Bull in Ireland. Employment will be with Richmond Marketing.
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