Media Planning Manager - Sky Bet (12 month FTC)
Location: Leeds, Dublin, London
FTC of 12 months to cover maternity
What You’ll Do
* Develop and implement the Media Strategy to support key marketing campaigns and BAU activity
* Work closely with relevant internal teams (Marketing, Commercial Planning, Brand and Creative, CRM, Customer Engagement) to ensure that marketing plans and media strategies are aligned to marketing and business strategy
* Responsible for ensuring ATL and digital campaigns work in conjunction to provide a truly coordinated campaign for overall efficiency
* Drive forward media capabilities/diversification of channels
* Ensure effective critical metrics measurement strategy in place to drive optimum performance
* Deliver Media PCAs and regular reporting on performance that will feed into the overall Marketing/campaign performance reviews
* Handle an eight-figure media budget, optimising the media mix in-line with performance and objectives
* As a line manager, take responsibility for the performance, development and engagement of your direct reports
* Compliance/Legal relationship for non-digital media channels
How You’ll Do It
* Significant Marketing experience, preferably with good knowledge of developing coordinated ATL media campaigns and delivering media plans
* Experience planning multi-channel marketing and past experience in delivering media campaigns across channels such as: TV, VOD, Radio, Digital Audio, Print, OOH, Brand Partnerships (although not all vital)
* Have experience of setting media strategies to support marketing campaigns, ensuring performance meets business objectives and is measurable throughout the process
* Experience in leading relationships with Media Agencies and core media third parties
* Be commercially savvy and able to make decisions that will see us spending budget in the right areas to improve return on investment
* Highly analytical with the ability to interpret and deliver data into significant insights and actions
* Experience managing and influencing key customers at all levels
* Experience in people management
* Naturally collaborative, and with a desire to be part of a highly successful team rather than just being a highly successful individual
About Sky Betting & Gaming
At Sky Betting & Gaming, better is just the beginning. Our story began in 1999, and we’ve since grown to house a family of iconic brands including Sky Bet, Sky Vegas, Sky Bingo, Sky Casino and Sky Poker. We aim to support you in building a fulfilling career and encouraging a sense of belonging by providing everything you need to succeed. Plus, Sky Betting & Gaming is part of the UK & Ireland region of Flutter — a collection of big-hitting entertainment brands such as Betfair, Paddy Power, PokerStars and tombola.
About Flutter
Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality. We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don’t have to meet all the requirements listed to apply for this role. If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
* Industries: Entertainment Providers
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