The 4* Carrigaline Court hotel has recently completed a multi-million Euro refurbishment scheme, including the renovations of our bedrooms, meeting and banqueting rooms, guest lobby areas and leisure centre facilities. The hotel has 91 bedrooms and luxurious suites, a wide range of conference and banqueting facilities, a Leisure Centre, along with dining options including fine dining in the Bistro restaurant, carvery served in Collins Bar, and Afternoon tea served in Sallys tearoom.Our hotel has a mix of business and leisure guests, and the redevelopment coupled with the high level of service delivery by our friendly, professional team members, means that the Carrigaline Court hotel is well placed in terms of positioning for those considering hotel stays in Cork.As part of our ongoing development, the Carrigaline Court hotel is now seeking applications for the position of Digital Marketing Specialist.As part of the Commercial team, the Digital Marketing Specialist will support the hotel's sales & marketing activities. The successful candidate will be involved in developing and delivering an integrated marketing strategy to boost the hotel's brand image and revenue, adopting an omnichannel approach to executing campaigns, optimising activity to maximise return on investment.Key Duties and ResponsibilitiesResponsible for developing an online marketing strategy in line with company objectives, managing goals and reporting on resultsAnalyse and report performance metrics and data to Management and utilise metric results in formulating design content/activitiesFormulate, direct, and coordinate digital marketing activities to support omnichannel salesLiaising with and directing key external agencies and suppliers in order to deliver on the company objectives and goalsManaging and developing the company websiteReviewing and improving upon website SEO activityUndertaking advertising activity including paid for Social and PPC online advertising, planning activity accordingly and managing budgetsPreparing and executing e-mail marketing campaignsManagement of marketing databases and responsibility for being compliant with GDPR guidelinesSupport and engage in driving social media activityGrow and engage community members across various platforms and channelsDevelop creative content to support marketing activityCooperating with rollout and development of hotel PR activitiesLooking at maximising revenue opportunities across all channels and product categoriesAttending weekly/ monthly sales performance meetings.Work closely with colleagues on cross-departmental activityQualificationsMarketing/ Business Degree, or equivalent qualification, in particular relating to digital activityPrevious experience in the hospitality industry a distinct advantageStrong analytical skills, providing practical business insights, utilising systems such as Google Analytics and Search ConsoleWebsite content management experience such as utilisation of WordpressExcellent Microsoft Office Suite skills (Outlook, Excel, Word, Powerpoint)Experience in manging online advertising activity such as Adwords and Paid for Social channels like Facebook Ad Manager, with knowledge of pixel tracking via tools such as Google Tag ManagerSocial Media Management Experience using tools such as HootsuiteExperience in working on graphic design packages such as Adobe Creative Suite or CanvaAn eye for detail in relation to content creation, with an ability to utilise photo and video editing software such as InShot preferableKnowledge of email marketing systems such as Mailchimp and CRM systemsExperience of working with budgets, in particular relating to digital activityA good commercial acumen relating to revenue opportunitiesExcellent communication skills and fluency in spoken and written EnglishExceptional time management, organisational and planning skillsAbility to multi-task and provide support to other areas of the hotel when requiredA professional can-do approach to activity and to lead by example when performing dutiesBenefitsFree car parkingUse of hotel leisure facilitiesMeals while on duty
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