The
E-commerce Product Content Specialist
plays a key role in executing the e-commerce category strategy, ensuring alignment with business objectives and optimizing product assortment to maximize conversion. This role involves analyzing sales performance, market trends, and customer behavior to drive data-backed decisions on pricing, promotions, and product offerings.
The specialist will be responsible for writing and enhancing product pages using SEO best practices, while collaborating with cross-functional teams — including Marketing, UX, and Customer Service — to improve product visibility and customer experience. Additional responsibilities include managing price changes, product redirects, new product launches, and variations to maintain an optimized and competitive online catalog.
Key Responsibilities:
Strategy Execution & Product Development
* Implement the Category Manager's strategy, ensuring all product and assortment updates align with business objectives.
* Develop detailed product briefs to support new product creation and category expansion.
* Write compelling, accurate product descriptions in line with brand guidelines and customer expectations.
Operational Execution of Category Plans
* Execute category updates including new product launches, product removals, and assortment changes.
* Ensure all product updates are delivered accurately and on time.
Product Setup & Optimization
* Manage product setup, ensuring accuracy in pricing, variations, and redirects.
* Optimize product pages with enhanced content, visuals, and SEO best practices to maximize conversion.
* Collaborate with UX and digital teams to improve product discoverability and presentation.
Execution Monitoring & Troubleshooting
* Identify and resolve operational issues related to product setup, pricing, or category updates.
* Regularly review product listings to ensure accuracy and a seamless customer experience.
* Support the Lead Category Operations in identifying and resolving execution roadblocks.
Cross-functional Collaboration
* Partner with the Category Manager and Category Operations Lead to deliver category strategies.
* Collaborate with internal teams (Trading, Acquisition, CRM, Design, and Category Research) to align content, promotions, and category updates.
Data Accuracy & Reporting
* Track key operational KPIs and ensure category execution is aligned with business goals.
* Identify gaps or inconsistencies in product setup and report to the Category Operations Lead.
* Support process improvement initiatives to enhance efficiency and accuracy.
Key Requirements:
* Native-level proficiency in French, with strong skills in writing, editing, and localization.
* 2+ years' experience in content creation and execution, ideally within an online or e-commerce environment.
* Solid understanding of SEO principles and best practices for content optimization.
* Creative thinker with exceptional attention to detail and editorial accuracy.
* Proficiency with CMS platforms, Excel, and AI-based tools for content production and efficiency.