Marketing Role Overview
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This role will be responsible for assisting the marketing team in achieving and delivering on group strategic marketing objectives. The successful candidate will work closely with the group marketing manager to ensure delivery of activities, campaigns, events, and requests through communication with the management team.
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Key Responsibilities:
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* Work closely with the marketing team and third-party agencies to coordinate search and paid social campaigns.
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* Campaign Execution: Support the setup and execution of group marketing campaigns, ensuring alignment with overall business strategy and guidelines.
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* Performance Tracking and Reporting: Develop and track KPIs for campaigns, including engagement, lead generation, and conversions.
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* Analyse insights, demographics, and success metrics and adapt strategies accordingly.
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* Social Media Management: Apply best practices across social media channels.
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* Content Creation & Management: Create high-quality engaging content across multiple formats and manage the content calendar across multiple sites.
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* Website and Content Updates: Regularly update company website with offers and fresh content, ensuring consistency with brand guidelines and strategy.
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* Propose new ideas and creative concepts to keep campaigns fresh and effective.
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* Maintain and monitor local press bookings.
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* Maintain and monitor budget working closely with Group Marketing Manager.
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* Produce quarterly marketing planners by brand in accordance with manufacturers requirements as directed by Manager.
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* Organise showroom and test events throughout the year, set up and attend show for marketing related activities.
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* Carry out all administrative duties in accurate and timely manner.
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* Ensure social media and other digital platforms are updated with current offers.
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* Carry out ad hoc marketing requirements and team cover as and when required and as directed by Group Marketing Manager to include attending events.
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* As part of the marketing team, you may be required to work in accordance with the operational needs of the company.
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Required Skills and Qualifications:
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The ideal candidate will possess a 3rd-level qualification in marketing and a minimum of 2-year marketing experience. Proven ability to create compelling content, expertise in social media advertising platforms, and excellent communication skills are essential.
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Benefits:
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A career in this role will offer a fast-paced environment with opportunities for growth and development. The ideal candidate will display a keen interest in motor vehicles, have a creative mindset, and be able to innovate and solve marketing problems creatively.
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Others:
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Full driving license is essential and attention to detail is also required. Please note that the job description is a guideline and does not aim to detail every possible task and expectation.
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