We’re working on behalf of a successful and fast-expanding company in the online casino and iGaming sector to find a talented Senior CRM Lead. This is a key position responsible for delivering and evolving the company’s CRM function – spanning player engagement, campaign strategy, automation, and loyalty initiatives.
The ideal candidate is commercially aware, data-driven, and process-oriented, with a passion for refining CRM systems and improving customer experiences through measurable outcomes. You’ll work closely with leadership and a dedicated CRM team to ensure campaigns are timely, targeted, and aligned with broader business goals.
Role Responsibilities
* Own the CRM calendar and develop multi-channel strategies to engage and retain customers throughout their lifecycle.
* Design and build automated flows that guide players from onboarding through to reactivation and VIP treatment.
* Analyse campaign effectiveness through control groups and detailed pre/post assessments to drive optimisation.
* Define criteria for high-value customers and support the development of tiered loyalty or VIP programmes.
* Work closely with product, data, and marketing teams to ensure CRM initiatives are aligned with company-wide objectives.
* Mentor and lead a small CRM team, fostering innovation, accountability, and knowledge-sharing.
* Develop KPIs and dashboards to track CRM success metrics and inform future campaigns and retention strategies.
What We’re Looking For
* 3–5+ years’ experience in CRM, retention, or lifecycle marketing, ideally within a consumer-facing business
* Proven experience using data to inform CRM strategy and execution
* Strong understanding of CRM tools and marketing automation platforms (e.g. Salesforce, Emarsys, Optimove, Adobe Campaign)
* Comfortable analysing large data sets and drawing actionable insights
* Experience with segmentation techniques (e.g. RFM, churn prediction, CLTV models)
* Excellent communication and project management skills
* Previous experience in gaming, iGaming, or a similar digital/high-volume sector is advantageous but not essential
For more information on this role call 01 661 9636
To apply, send your CV to jobs@peoplegroup.ie, through our website www.peoplegroup.ie
Location: Dublin - Hybrid
Salary: Competitive
Job Ref: 9415EK
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