Title: Digital Marketing & Sales Assistant
Department: Marketing & Sales Department
Reports to: Marketing & Sales Manager
Contract: Full-time Contract, (Hours mirroring UCH's schedule of Events)
Location: UCH Limerick
Expected Start: Nov 2025
TThe Digital Marketing and Sales Executive supports the UCH Marketing and Sales team, working with the Marketing & Sales Manager to plan and execute digital campaigns. They manage social media and online activities to engage audiences, boost brand and event awareness, and maintain high customer service standards. The role includes analysing visitor data, developing new marketing strategies, assisting the Box Office with sales calls, and supporting special projects and general marketing duties as needed.
Responsibilities and Duties include but are not limited to:
Digital Strategy Development
* Create and execute comprehensive digital marketing strategy aligned with overall business goals and calendar of events including, organic and paid social media, google ads, email marketing, plasmas and website.
* Ensure content on digital screens in the foyer are up to date and in line with UCH brand guidelines.
* Utilize Google Ads Grant for paid advertising opportunities.
Social Media Management:
* Create engaging content for all social media platforms considering key moments throughout the year for key events
* Implement paid social media advertising campaigns in line with budgets as agreed with the Marketing & Sales Manager.
Email Marketing:
* Plan and execute email marketing campaigns in line with calendar of events.
* Analyse and segment customer email lists for targeted email marketing campaigns.
Website Management:
* With support of Marketing Manager, collaborate with web development teams to implement any required changes and improvements to
* Proactively review UCH website for possible improvements, ensuring images are correct size and liaising with Box Office to ensure copy is correct.
Online Brand Management:
* Monitor online reviews on social media, google reviews and customer survey.
* Respond to customer feedback and address issues proactively. Forward any issues to relevant departments where necessary.
Market Research:
* Stay informed about industry trends, competitor activities, and customer preferences.
* Conduct quarterly market research to identify new opportunities and content ideas.
Analytics and Reporting:
* Use analytics tools (e.g., Google Analytics) to track and analyse website and campaign performance including ROI
Box Office:
* Support Box Office during busy on sale periods as required.
Please go to for a Job Specification.
Applicants are invited to send a cover letter setting out their suitability for this position (max 1 page) and CV to: Marie Healy, Administration Manager, University Concert Hall, University of Limerick.
Please highlight that the position you would like to apply for is that of
Digital Marketing & Sales Executive
University Concert Hall is an equal opportunities employer.
Job Types: Full-time, Fixed term
Pay: €30,000.00-€34,000.00 per year
Benefits:
* On-site parking
Ability to commute/relocate:
* Limerick, Limerick, CO. Limerick V94PX58: reliably commute or plan to relocate before starting work (required)
Experience:
* Digital marketing: 2 years (required)
Work Location: In person