He Social Media Marketing Specialist will be responsible for planning, executing, and optimizing social media campaigns across multiple platforms. The ideal candidate is creative, analytical, and passionate about social media trends and community engagement.Key ResponsibilitiesDevelop and implement social media strategies that align with the company's marketing objectives.Manage daily posting and scheduling on platforms including Facebook, Instagram, LinkedIn, Twitter (X), and YouTube.Create compelling and on-brand content (graphics, captions, and videos).Plan and execute paid advertising campaigns (Facebook Ads, LinkedIn Ads, Google Ads).Track campaign performance and generate regular reports with actionable insights.Monitor competitor activity and emerging social media trends to identify growth opportunities.Collaborate with the content, marketing, and design teams to ensure consistent messaging.Engage with followers, respond to inquiries, and maintain a strong online community presence**.Qualificatio**nsBachelor's degree in Marketing, Communications, or a related field (or equivalent experience).Minimum 2 years of experience in social media marketing or digital marketing.Strong understanding of social media algorithms, advertising tools, and analytics.Proficiency with Meta Business Suite, Google Analytics, Canva, or scheduling tools such as Buffer or Hootsuite.Excellent writing, editing, and storytelling skills.Strong analytical and problem-solving abilities with a creative mindse**t.Preferred Ski**llsExperience with SEO, influencer marketing, or video content creation.Familiarity with international campaigns or niche market audiences.Knowledge of email marketing tools or CRM integration.