Product Design Lead – AI Assistant & Conversational UX (Bangkok - Based, Relocation Provided)
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Overview
This role is a Bangkok-based Product Design Lead position focused on AI-powered travel experiences and conversational UX. It blends hands-on product design with light team leadership, managing a small group of 2–3 designers. The role involves leading UX strategy for AI-powered interactions and mentoring designers while collaborating with product, engineering, and other stakeholders.
About Agoda
Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy technology that connects travelers with a global network of hotels, properties, flights, activities, and more. We are part of Booking Holdings, with a diverse global team that values experimentation, ownership, and collaboration.
The Role
We’re looking for a Product Design Lead to join our AI Assistant team and shape the future of conversational travel experiences. This hybrid role blends hands-on product design with light team leadership, mentoring a small group of 2–3 designers.
You’ll lead the UX strategy for AI-powered interactions such as smart chat, trip planning, support automation, and contextual travel recommendations. You’ll also mentor designers, collaborate closely with product and engineering, and help evolve our design culture across the organization.
What You’ll Do
Design & Execution
* Lead the end-to-end design of AI and chat-based experiences across web and app.
* Translate complex AI capabilities into clear, helpful user flows and intuitive interfaces.
* Create prototypes and flows that balance clarity, trust, and speed for users.
* Drive UX and visual design quality within your scope, while aligning with Agoda’s broader vision.
* Partner with Design Leadership, Product managers, Engineers, Researchers, Analysts and Content designers to shape what we build and how we build it.
* Use data-driven insights, research, and industry best practices to guide design direction.
Leadership & People
* Manage and mentor a small team of 2–3 designers, focusing on growth and creativity.
* Provide regular feedback, run critiques, and support career development.
* Help scale design culture, systems, and quality through org-wide design initiatives.
* Act as a thought partner to senior stakeholders across Product, Data Science, and Engineering.
What You’ll Bring
* 7+ years of experience in product or interaction design, with hands-on craft.
* Experience designing for conversational interfaces, chatbots, or AI-powered systems.
* A strong portfolio showing user-centered thinking and high-quality execution.
* Ability to simplify complexity through clear information architecture and interaction flows.
* Experience leading design discussions and collaborating cross-functionally.
* Mentorship or light people management experience is a plus.
* Familiarity with LLMs, natural language UX, or multimodal interactions is a bonus.
* A data-informed mindset with experience using research, analytics, and best practices to guide design decisions and validate ideas with cross-functional teams.
Bonus Points
* Background in voice UX, multimodal interfaces, or customer support tools
* Experience with localisation and designing for multilingual audiences
* Familiarity with personalisation engines or recommendation systems
* Prior experience in travel, e-commerce, or large-scale B2C platforms
Why This Role
This is a rare chance to combine craft leadership and small-team management in a high-impact AI product area. You’ll influence the direction of a new travel paradigm and shape the conversational layer that connects users to Agoda’s ecosystem, from search to support to inspiration. Join us to help build the next generation of AI-powered travel experiences.
Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We are committed to equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file for future vacancies and you can request removal at any time. For details, please read our privacy policy.
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