Client Services & Marketing Manager
Accord is recruiting a Client Services & Marketing Manager to develop and implement a coherent, data-informed strategy.
Location: Columba Centre, South Campus, Maynooth University (On-site Monday–Thursday)
Organisation: Accord – Catholic Marriage Care Service CLG
Reports to: The Director
Contract Type: Full-time, permanent
Salary: Commensurate with experience
Holidays: 25 days annual leave + bank holidays + ~8 ex gratia days
Pension: 5% employer contribution
Other Benefits: Flexitime, personal development and training negotiable
About Accord
Accord is a long-established national not-for-profit organisation providing marriage and relationship counselling, marriage preparation courses, and relationships & sexuality education (RSE) for schools. Inspired by Catholic Social Teaching, Accord has supported couples and individuals in Ireland for over 60 years. We operate through a network of part-time and volunteer counsellors, facilitators, and centre chairpersons. We operate from 30 centres nationwide, providing marriage preparation programmes for over 8000 people and 6000 counselling sessions annually. We pride ourselves on the excellence of the professional services we provide and invest in ongoing training and development of our team and facilitators.
About the Role
This is a strategically important leadership role designed to make Accord more outward-looking and client-focused. A newly created role within the organisation, this is the first time all income-generating and marketing activities have been brought together under one dedicated manager to concentrate on growth, visibility, and client recruitment.
You will be responsible for developing and implementing a coherent, data-informed strategy that strengthens our position as the 'go-to' organisation for relationship counselling and support in Ireland.
Key Responsibilities
1. Strategy & LeadershipDevelop and implement a unified marketing and client engagement strategy.Serve as the organisation's key driver of client growth, experience, and satisfaction.Monitor and report on key engagement and performance metrics.Collaborate with the Director and senior team to align marketing and outreach activities with organisational goals.
2. Marketing & CommunicationsManage strategic marketing campaigns (in partnership with a digital marketing provider).Oversee website content and online presence.Build Accord's media profile and grow unprompted media references in relevant areas.Create or commission compelling content that communicates Accord's value to diverse audiences.
3. Client Engagement & Service PromotionIncrease uptake of Accord's services across marriage preparation, counselling, and school-based programmes.Monitor and improve client satisfaction and service accessibility.Work with operational colleagues to reduce costs without compromising service quality.
4. Relationship & Volunteer ManagementSupport and coordinate with over 75 part-time counsellors, 100 facilitators, and 25 voluntary Centre Chairpersons and Priest Directors.Foster a collaborative, supportive culture among geographically distributed teams.
5. Reporting & AnalyticsLeverage operational and financial data to inform decisions.Use both qualitative and quantitative data (including testimonials and feedback) to demonstrate impact and effectiveness.Track trends in service uptake, client satisfaction, and referral sources.
Candidate Profile
Essential Skills & Experience
6. Strong track record in client engagement, outreach, or service promotion (in any sector, including not-for-profit).
7. Proven experience in marketing strategy, particularly digital campaigns and brand positioning.
8. Experience in data analysis and using insights to shape strategy.
9. Ability to manage multiple stakeholders and lead initiatives across dispersed teams.
10. Comfortable working at both strategic and operational levels.
Personal Qualities
11. Curious, analytical mindset and a creative approach to problem-solving.
12. Collaborative, emotionally intelligent and adaptable.
13. Resilient and results-focused (with an understanding that financial return is not the only measure of success).
14. Positive alignment with the organisation's ethos and mission.
Induction & Onboarding
A bespoke induction programme will be created for the successful candidate, including:
15. Observing a marriage preparation course
16. Observing a facilitator and counsellor training day
17. Experiencing sessions of person-centred counselling (with an independent counsellor) to gain insight into our approach
Additional Notes
18. Some travel to regional centres will be required.
19. Coordination of periodic online and in-person conferences is part of the role.
20. The organisation is overseen by the Catholic Bishops of Ireland. While religious instruction is not part of the services provided, a respectful understanding of Catholic values is important, particularly in relation to our marriage preparation programmes.
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