To plan, execute and evaluate the FBD and FBD Trust agri marketing and events calendar. The role holder will ensure that the FBD presence at events is optimised in line with well-managed budgets ensuing return on investment and stakeholder engagement is key.
Job Responsibilities
* Develop and manage the annual FBD and FBD Trust agri marketing and event plan to support business KPIs.
* Manage the relationship between FBD Insurance & FBD Trust in relation to events, shows, conferences, exhibitions, awards etc.
o Activate Trust sponsorships where appropriate
o Produce and present quarterly report detailing the Trust sponsored activations in Trust board meetings
o Hold quarterly updates with key stakeholders across the business with a view to keeping them up to date on all upcoming Trust initiatives
* Develop and maintain a good relationship with FBD Trust stakeholders and beneficiaries ensuring proactive communication all year round.
* Develop the PR and contact strategy plan to champion FBD and FBD Trust event programme internally and externally.
* Evaluate all events and recommend optimisation or changes as appropriate.
* Contribute to the ESG strategy for FBD and how this can be integrated with FBD Trust activity.
* Work with Marketing agency partners and key external and internal stakeholders to deliver best in class work and value for the brand.
* Ensure execution of budget in line with the procurement policy
Job Responsibilities
* Understand the customer, agricultural sector and market trends
* Drive for identifying new opportunities and new and innovative ways of executing engaging events.
* Demonstrate focus on measurement & effectiveness across marketing activity and budgets. Take action to ensure marketing delivers best the return on investment.
Education
* Will ideally have a degree in Marketing, Business Studies, Agriculture or equivalent.
Experiences
* Previous marketing and event management experience is essential for this role
* Strong agricultural sector knowledge is essential
* 5 years+ experience in a similar role, experience does not have to be limited to Financial Services
* Outstanding commercially focused marketing professional with proven ability in leading and managing a busy events calendar. High levels of organisation, customer focus, external orientation and excellence in execution.
* Energy, enthusiasm, and an ability to work cross-functionally.
* Strong interpersonal and communication skills with the ability to build relationships and influence those around them.
* Eager to drive and execute innovative work in a results-orientated environment.
Company Benefits
* Competitive market leading salary depending on skills, experience, and qualifications.
* Generous pension (employee contribution matching of up to 8% if you contribute 2%).
* Annual performance related bonus and pay review.
* Health Insurance contributions.
* Approved Profit Share Scheme.
* Cycle to Work benefit scheme.
* TaxSaver Travel Scheme.
* Family friendly parent’s maternity, paternity and parent's leave.
* €200 wellness allowance.
* Employee Assistance Programme.
* Professional qualification and exam support.
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This role is being offered on a permanent contract with a closing date of 23rd October 2025.
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