We are seeking a creative and organised Events Project Leader to execute impactful events that elevate our brand and drive customer engagement.
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The Role: The Event Project Lead will be responsible for planning, coordinating, and executing a wide range of events that align with the brand's image and strategic goals.
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This role requires a strategic thinker with strong project management skills, creativity, and the ability to deliver exceptional events on time and within budget.
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* Develop and implement a comprehensive event strategy that aligns with the brand and marketing objectives
Work closely with the marketing and merchandising teams to ensure events support overall business goals and product strategies
Primary Responsibilities:
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* Manage all aspects of event planning, including budgeting, logistics, vendor selection, and coordination
Create detailed event timelines, checklists, and run-of-show documents to ensure smooth execution
Oversee the setup, execution, and teardown of events, ensuring that all elements meet the brand's standards
Creative Development:
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* Collaborate with the creative team to design event concepts, themes, and decor that reflect the brand's identity and appeal to the target audience
Source and coordinate with external vendors, such as caterers, decorators, and audiovisual technicians, to bring event concepts to life
Ensure all creative elements, from invitations to event signage, are on-brand and effectively communicate the event's purpose
Customer Engagement:
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* Design events that create memorable experiences for customers, enhancing brand loyalty and driving traffic to stores and online platforms
Utilise customer data and insights to tailor events to the preferences and behaviours of key customer segments
Develop strategies to promote events through various channels, including social media, email marketing, and partnerships with influencers
Vendor and Partner Management:
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* Build and maintain relationships with external vendors, agencies, and partners to secure the best services and rates
Negotiate contracts and manage vendor agreements to ensure all deliverables are met to the highest standards
Work closely with mall management and local businesses to coordinate events and gain support
Budgeting and Reporting:
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* Develop and manage event budgets, ensuring all costs are accounted for and within allocated limits
Track and report on event performance, including attendance, customer feedback, and ROI
Analyse the success of events and provide recommendations for future improvements
Compliance and Risk Management:
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* Ensure all events comply with local regulations, health and safety standards, and company policies
Identify potential risks and develop contingency plans to address any issues that may arise before or during events
Qualifications and Experience:
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* Bachelor's degree in Marketing, Event Management, Hospitality, or a related field
A minimum of 5 years of experience in event management, preferably within the retail or fashion industry
Proven track record of planning and executing successful events that drive customer engagement and brand awareness
Benefits:
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* Flexible working hours, including evenings and weekends, as required by event schedules
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