Merchandising and Brand Execution Specialist
In this field-based role, you will play a critical part in merchandising and promoting leading brands in retail outlets. Your primary objective is to ensure these household names are prominently displayed, fully stocked, and presented in an eye-catching manner to drive sales.
Duties and Responsibilities
* Maintain and expand distribution of brands within targeted retail outlets, ensuring availability and visibility in high-impulse areas that align with sales targets.
* Implement national and locally agreed planograms, ensuring displays are impactful, fully stocked, and aligned with promotional campaigns.
* Develop strong relationships with store managers and staff to influence stock decisions, secure prime shelf space, and optimise promotional execution.
* Ensure all agreed marketing activities, POS materials, and promotional mechanics are executed effectively.
* Track availability, resolve stock issues, and coordinate with supply chain teams to minimise out-of-stock situations.
* Provide regular feedback on sales performance, competitor activity, and market trends via digital toolkit and direct communication with management.
* Follow a structured journey plan to maximise call efficiency and ensure all target retailers are visited as per schedule.
* Identify opportunities for sales growth, propose new ideas, and work towards continuously improving retail execution.
Required Skills and Qualifications
* Fully clean driving license.
* Experience in FMCG/alcohol sales.
* Strong knowledge of brands and market trends.
* Excellent communication and negotiation skills.