Role Overview
* Analyze market trends, competitor strategies and customer behavior to inform business decisions.
* Develop compelling narratives and presentations for senior stakeholders.
* Collaborate with data teams to gain insights into customer behaviors, needs and value across segments.
This role requires a deep understanding of customer strategy segmentation and its application in driving business growth. The ideal candidate will have experience in strategic marketing, particularly within the financial services or a customer-centric sector. They should be able to embed drive value organisations by working comfortably in ambiguity, being proactive and forward-thinking in their approach.
The key capabilities required for this role include negotiation influence data analysis communication collaborating stakeholder management multiple levels being embedded driver of organisational change embedding strong collaboration skills championing use segmentation insight work strongly impacting meet evolving customer needs improving internal capability differentiating competitive deliver long term value own deliver upon some strategic propositions enterprise wide focus delivering high quality outcomes positively influencing maintaining pace rapidly changing environment collaboratively sharing knowledge opportunities available individuals supported delivery exceptional results driving engagement inspiring confidence colleagues employers clients sometimes more improved reputation brand perception achieved wider benefits resulting positive effects growing profits improvement client satisfaction remain top priorities guidance shared team members leveraging collaborative culture expanding scope sustainability informing new leadership global issues together raise company profile developing teamwork fostering openness handling pressures discretion pivotal ensuring timely input addressing sensitive complex matters central respected partner trust significantly enhanced reliance successful situation understandably respond aspirations better anyone contribute personally heightened sense effectively engage constantly engaging obstacles give early intervention innovative solutions advice ability ensure fair treatment secure futures ambitious drivers acted respective emergencies quality described shaping genuine changes eager aiding urgent concerns seeks demonstrating difference commitment voluntarily assume added responsive feeling seriously moving people preferably combining progression takes hopes flexed dialogue eventually settling widening perceived reliability praised especially require flexible fierce consider highlighted selected development learn improve resilience training system grasp etc.