Technical Sales Engineer – Automation, Components & Systems
Overview
A leading global provider of automation technology is seeking a Technical Sales Engineer to join its Irish operations. This organisation is recognised worldwide for delivering high-quality automation solutions that prioritise safety, reliability, and innovation. With a strong international presence and decades of engineering excellence, the company supplies components, systems, software, and services to a broad range of industries.
The Irish division, based in Cork, includes functions such as software R&D, global services, key account management, and a dedicated industrial automation sales operation. This is a great opportunity for a commercially driven technical professional to help grow market share across Ireland.
What’s on Offer
Competitive salary package
Private healthcare allowance
Hybrid working support (laptop, home office equipment)
Additional leave days & employee wellbeing programmes
Flexible working policies
The Opportunity
The Technical Sales Engineer will be responsible for expanding and strengthening the company’s presence across Ireland, working with customers in manufacturing, machinery automation, process industry, OEMs, system integrators, and engineering consultancies.
Reporting to the Sales Team Leader in Ireland, this role will focus on:
Growing the market for automation components, systems, and engineering services
Developing long-term relationships with new and existing customers
Driving opportunities from initial concept through to order placement
Acting as a technical expert for automation applications
You will also work closely with colleagues in sales, product support, marketing, and distribution to deliver a best-in-class customer experience.
Key Responsibilities
Manage and grow revenue within a defined customer base
Build strong customer relationships to increase repeat business and “share of wallet”
Identify and convert new prospects into active customers
Provide pre-sales and post-sales technical support across the product and services portfolio
Prepare proposals and manage opportunities from initial enquiry through to close
Support engineering and upgrade projects in machinery safety, process automation, and industrial security
Maintain accurate CRM records and produce sales activity reports
Collaborate with internal teams to support strategic growth initiatives
Ensure compliance with organisational policies, safety standards, and documentation practices
The Person
Minimum 5 years’ technical sales experience in automation, controls, electrical switchgear or a related sector
Proven success managing customer accounts and delivering revenue growth
Strong technical understanding of automation technologies such as PLCs, motion control, sensors, relays, safety systems, control panels, or distributed control systems
Ability to discuss both technical and commercial aspects of automation projects at all levels
Full clean driving licence and willingness to travel nationwide
Strong initiative, communication skills, and a consultative sales approach
Competence with CRM systems, sales tools, and standard IT applications
Highly Advantageous
Knowledge of machine safety standards (e.g., ISO 13849)
Familiarity with industrial security and risk assessment methodologies
Experience selling into Life Sciences, MedTech, or Food & Beverage sectors
SAP experience
Postgraduate qualification in business or sales
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Sales and Engineering
Industries
Automation Machinery Manufacturing, Business Consulting and Services, and Electrical Equipment Manufacturing
Location: Fermoy, County Cork, Ireland
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