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Job Description
Are you ready to make a significant impact in the world of product marketing? The Product Marketing Manager plays a key role in driving customer engagement and channel strategies while collaborating closely with Product Marketing. In this dynamic position, you will focus on developing and executing impactful channel marketing strategies, creating essential marketing collateral, and managing relationships with key partners to ensure their success.
What Will You Do
This role is integral to the delivery of integrated marketing programs for Channel Partners and core IR brands (Sabroe, Frick, MMC, and YORK). You will collaborate with Product Marketers, Digital Marketing, Content Development, and Sales to enhance brand reputation and achieve business growth goals. Your responsibilities include analyzing market trends and performance metrics to identify growth opportunities and working passionately alongside the sales team to align channel marketing efforts.
How Will You Do It
* Implement campaigns that enhance brand reputation and drive leads through social media and PR strategies.
* Localize materials and execute launch strategies for new products.
* Promote technology leadership through continuous strategies and identify regional trends.
* Organize international trade shows and local events aligned with growth objectives.
* Assist the sales team with effective NPI support.
* Aid in developing annual plans and budgets, tracking expenditures.
* Evaluate campaign effectiveness and provide ROI reports to stakeholders.
* Support regional VOC planning.
* Collaborate with agencies for program delivery.
Required
What we look for
* More than 8 years in Channel Marketing with Product Marketing
* Experience in B2B, commercial, and industrial business
* Fluency in English
* Proven project management abilities
* Strong orientation and expectation management
* Ability to thrive in a high-growth, evolving organization
* Navigate a matrix-managed structure effectively
* Action-oriented and committed to excellence
Preferred
* Bachelor’s degree in marketing, communications, business, or related field
* Knowledge of marketing automation systems
* Familiarity with Salesforce
* Fluency in another EMEA language
Additional Details
* Seniority level: Mid-Senior level
* Employment type: Full-time
* Job function: Marketing and Sales
* Industry: Industrial Machinery Manufacturing
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