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Product marketing manager

Cpl Solutions
Product marketing manager
Posted: 17 October
Offer description

Job Title:Financial ServicesProduct Marketing ManagerMy client is seeking an experienced Product Marketing Manager to join their Retail Marketing Team on a 12-month contract. This role offers the opportunity to play a key part in shaping and delivering impactful, customer-focused campaigns within a regulated financial services environment.Reporting to the Marketing Manager, the successful candidate will be responsible for managing a defined product portfolio, delivering multi-channel campaigns that drive engagement and growth. The client is seeking a proven marketer with strong commercial awareness, creativity, excellent project management skills, and the ability to collaborate effectively across teams.________________________________________Key ResponsibilitiesDevelop and execute strategic marketing plans in partnership with the Marketing Manager, Brand, Product, and Commercial teams.Leverage customer insights and data analysis to identify growth opportunities and guide campaign strategy.Deliver high-quality campaigns across ATL, BTL, and digital channels, ensuring strong creative execution and effective media planning.Oversee POS materials, brochures, and communications, keeping them relevant and compliant.Support digital activity including website updates, SEO improvements, and conversion optimisation.Collaborate with CRM and digital performance teams to drive customer engagement, retention, and cross-selling opportunities.Work closely with Compliance, the DPO, Product teams, and third parties to ensure adherence to regulatory and policy requirements.Monitor, analyse, and report on campaign performance, translating insights into actionable improvements.Manage budgets effectively, identifying opportunities for efficiency.Build strong relationships with internal stakeholders and external creative/media agencies to ensure effective delivery.Foster a culture of data-driven decision-making across the retail marketing function.________________________________________Qualifications & ExperienceMinimum of 6 years' marketing experience within financial services or a similar regulated industry is essential.Proven track record in developing and executing multi-channel campaigns (ATL, BTL, digital, and social).Demonstrated ability to use insights and analytics to inform decisions and measure performance.Strong organisational and project management skills with the ability to balance multiple priorities.Excellent commercial acumen, combining creative thinking with business goals.Experience with digital marketing and performance analytics________________________________________Key CompetenciesStrategic FocusCommercial AwarenessProject ManagementInitiativeBuilding & Maintaining RelationshipsTechnical/Professional Marketing KnowledgeIf you are interested in this opportunity, please send your CV directly to (email protected) or apply via this advertisement.

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