Overview
As the Global PR & Marketing Manager, your primary responsibility will be to develop and implement ARI’s external comms strategy, building its reputation across the industry, ensuring maximum media exposure and positioning ARI as the partner of choice to retain current business and maximise new opportunities for growth.
You will collaborate and partner with functions throughout the business, including CEO Office, ARI Executive Team, Global B2C Marketing, Local Marketing Teams, Category, E-Commerce, Finance, Customer Insights and Business Development to activate the brand globally and assist in the development of long-term and annual brand marketing plans/ strategies/ budgets. You will oversee all B2B Marketing activity including trade press relations, supplier relationships, industry partners and the management of the
This is a 12 month fixed term contract role.
Responsibilities
* Shape the B2B marketing mindset, brand value proposition and brand story development for ARI.
* Coordinate all public relations activities
* Manage ARI media relations strategy, seeking high-level placements across all channels
* Leverage existing media relationships and cultivate new contacts within business and industry media
* Manage media inquiries and interview requests. Prepare key personnel for high profile interviews.
* Create content for press releases, by-line articles and keynote presentations
* Monitor, analyse and communicate PR results on a monthly basis
* Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis
* Maintain ARI’s corporate website, ARI.ie to the highest standards, with relevant content and updates
* Manage the content strategy and activation on ARI LinkedIn page and other corporate social media channels
* Deliver strategy, marketing plans, bid collation and pre-marketing materials that drive new business development.
* Complete technical submissions for new business development bids.
o Review and amend documentation for bids with high level of attention to detail.
* Develop and deliver B2B marketing strategy and plans to protect and promote ARI reputation within external stakeholders (trade press, speaking engagements, ARI LinkedIn, pre-marketing materials)
* Manage and deliver ARI’s content output across earned, paid and owned media channels through both proactive and reactive content management
* Effectively manage ARI’s global PR agency
* Represent ARI at trade shows, promote new business tenders internationally
* Complete award entries and submissions to the highest standards
* Responsible for ensuring consistent tone of messaging across all communications/distribution channels
* Develop retail brand concepts and brand communications and execute in international markets as required
* Manage the development and execution of key business projects globally
* Support locations with trademarking and registrations
* Deliver new revenue opportunities globally through innovation and technology
* Deliver competitive insights and opportunities from inspirational initiatives across varying industries
* Provide clear, consistent, timely communication to all stakeholders of strategies & plans and, thereafter, changes to same
Qualifications
* A minimum of 5 years PR and Marketing experience
* Proven track record designing and executing successful public relations campaigns
* Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
* Exceptional written and oral communication skills, including presentation skills
* Proven experience influencing cross-functional / global stakeholders
* Able to builds strong relationships, establishes rapport and credibility with key stakeholders
* An analytical, strategic thinker who is self-confident and can be flexible in approach to work
* Bachelors or master’s degree in Marketing, Communications or similar discipline preferred
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