Digital Marketing Expert Role DescriptionThe Digital Marketing Expert is responsible for planning, executing, and optimizing online marketing strategies that drive brand awareness, lead generation, and customer engagement. This role requires a deep understanding of digital marketing channels, including SEO, SEM, social media, email marketing, content creation, and online advertising. The Digital Marketing Expert plays a critical role in increasing the company's digital presence, enhancing its online reputation, and ensuring that marketing campaigns align with business goals.Key responsibilities include:Strategy Development : Creating and implementing comprehensive digital marketing strategies across multiple online channels to achieve marketing goals such as brand awareness, lead generation, and conversions.SEO & SEM : Managing search engine optimization (SEO) efforts to improve organic search rankings and paid search (PPC) campaigns to drive targeted traffic to websites. This includes keyword research, on-page and off-page SEO, and campaign management.Content Marketing : Developing content strategies and overseeing content creation (blog posts, infographics, videos, etc.) that align with brand messaging and drive engagement. Ensuring content is optimized for SEO and tailored to different digital channels (website, social media, email).Social Media Management : Overseeing the organization's social media presence, including content planning, audience engagement, and paid advertising across platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok. Monitoring social media trends and adapting strategies accordingly.Email Marketing : Designing and managing email marketing campaigns, including newsletters, promotions, and automated workflows, ensuring emails are highly personalized and targeted to the right audience segments.Analytics & Reporting : Monitoring key performance indicators (KPIs) such as website traffic, lead conversions, and social media engagement using tools like Google Analytics, HubSpot, or SEMrush. Analyzing campaign performance and adjusting strategies based on data-driven insights.Paid Advertising : Managing paid campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, or other paid digital channels to achieve specific goals (e.g., lead generation, sales, or app downloads).Conversion Rate Optimization (CRO) : Continuously analyzing and optimizing landing pages, calls-to-action, and user experience to increase conversion rates and ensure that visitors to the website or landing pages are turned into leads or customers.The Digital Marketing Expert is expected to stay up-to-date with the latest trends and developments in digital marketing, technology, and best practices. They work closely with other marketing teams, sales teams, and leadership to ensure marketing strategies are aligned with company objectives.QualificationsCandidates for the Digital Marketing Expert role should have a bachelor's degree in Marketing, Business, Communications, or a related field. Proven experience in digital marketing, with hands-on expertise in SEO, SEM, content marketing, email marketing, and social media, is essential.Key qualifications include:Digital Marketing Expertise : Deep knowledge of online marketing channels (SEO, SEM, social media, email, PPC, content marketing, and affiliate marketing) and strategies.Analytics Skills : Proficiency in digital marketing analytics tools such as Google Analytics, HubSpot, SEMrush, and social media analytics tools to measure campaign performance, generate reports, and optimize strategies.SEO & SEM Knowledge : Expertise in both on-page and off-page SEO, keyword research, SEO audits, and paid search campaign management. Experience with tools like Google Ads, Google Search Console, and Bing Ads is important.Content Strategy & Creation : Strong understanding of content marketing strategies, with experience in creating and curating content across various formats, including blogs, videos, and social media posts. Familiarity with content management systems (e.g., WordPress) is a plus.Social Media Advertising : Hands-on experience with paid social media advertising (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.), including campaign strategy, audience targeting, and budget management.Email Marketing : Proficiency in creating and executing email campaigns through platforms like Mailchimp, Constant Contact, or HubSpot, including list segmentation, A/B testing, and reporting.Communication Skills : Strong written and verbal communication skills for crafting compelling digital content, advertising copy, and campaign reports.Creativity and Innovation : Ability to think creatively and implement new ideas to drive marketing performance in a competitive digital landscape.Project Management : Strong organizational and project management skills to handle multiple campaigns and initiatives simultaneously.Additional certifications in Google Ads, HubSpot, Facebook Blueprint, or other industry-related qualifications are highly beneficial.