Product Marketing Manager – SwitzerlandLocation:Zurich / Geneva / Basel, Switzerland (Hybrid or On-site)Department:Marketing / Product / StrategyEmployment Type:Full-timeReports to:Head of Marketing / Director of Product MarketingAbout the RoleWe are seeking a strategic and creativeProduct Marketing Managerto lead go-to-market initiatives, define product positioning, and drive customer engagement for our products in the Swiss and global markets.You will act as the bridge betweenProduct,Sales, andMarketingteams — translating technical features into compelling value propositions that resonate with customers.The ideal candidate has strong market insight, storytelling ability, and experience managing successful product launches.Key ResponsibilitiesDevelop and execute go-to-market (GTM) strategies for new product launches and feature releases.Define and communicate clear product positioning, messaging, and differentiation .Conduct market research, customer segmentation, and competitor analysis to inform strategy.Collaborate with Product Management to align marketing initiatives with the product roadmap.Support the Sales team with sales enablement materials, presentations, and training.Create and manage product marketing content, including brochures, case studies, and web materials.Monitor and analyze campaign performance and product adoption metrics to drive continuous improvement.Partner with digital marketing to optimize product visibility across channels.Collect and share customer insights to guide future product and marketing strategies.Represent the voice of the customer and ensure consistent brand messaging across touchpoints.QualificationsBachelor's or Master's degree in Marketing, Business Administration, Communications, or related field.4–7 years of experience in product marketing, preferably in a tech, SaaS, or B2B environment .Strong understanding of market segmentation, GTM strategies, and value proposition design .Proven experience working with cross-functional teams in a fast-paced, dynamic environment.Excellent written and verbal communication skills.Proficiency in CRM, marketing automation tools (HubSpot, Salesforce, Marketo), and data analytics platforms.Strong project management, analytical, and creative thinking skills.Fluent in English ; German and/or French is an advantage.What We OfferCompetitive Swiss market salary and performance-based incentives.Hybrid working flexibility (home office + on-site).Opportunity to shape and influence go-to-market strategy in an international environment.Collaborative, creative, and data-driven marketing culture.Professional growth and leadership development opportunities.Annual learning and conference budget.