About Tirlan
Tirlan is a world-class food and nutrition co-operative with a diverse portfolio of quality ingredients, leading consumer and agri brands. Our rich heritage of family farming is embedded in our communities, bringing the passion of our farmers and their high-quality milk and grains to the international marketplace.
Our Story
We use modern-day technology and apply the best processes to our milk pool of three billion litres and premium grains portfolio, exporting to over 80 countries. Our award-winning brands are household names in Ireland, including Avonmore, Ireland's number one consumer dairy brand. We have a strong market presence in the UK, France, Germany, UAE, the US, North Africa, Japan, and China.
Delivering Excellence
A talented team of over 2,100 people manage our network of 11 production facilities, with annual revenues of over €3 billion. We are committed to sustainability through our comprehensive Living Proof programme and have signed up to the Science-Based Targets initiative (SBTi).
Job Description
The Assistant Marketing Manager sits in the Ingredients category and reports into the Head of Marketing & Customer Experience. The role works to bring value to the Ingredients business by supporting the marketing team to build Tirlan's profile as a leading ingredients supplier within the agri, food, and nutrition sector.
Responsibilities
1. Work with Marketing Managers across dairy and plant categories on the development of compelling written and video content to deliver a cut-through digital marketing strategy for the business.
2. Content Creation: Working with the Marketing Managers to deliver sales toolkits, marketing materials, and presentations to support value creation.
3. Develop and manage content for marketing materials, including brochures, newsletters, and presentations.
4. Campaign Management: Assist in planning, executing, and monitoring marketing campaigns across various channels (email, social media, events, etc.).
5. Market Research and Insights: Interrogate insight platforms to identify trends, customer needs, and competitive landscape.
6. Lead Generation: Support the sales team in the identification, logging, and tracking of leads to drive business development.
7. Analytics: Analyse campaign performance and provide insights to optimise future marketing efforts.
8. Event Coordination: Assist in organising and promoting internal and external customer events, webinars, and tradeshows.
Requirements
- Degree qualification in marketing or business-related discipline
- 2-4 years proven success in marketing, preferably in a B2B environment
Working with Us
We believe in the value of difference. We welcome people from all walks of life without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. We operate as a collaboration hub where multi-functional teams come together in a hybrid work environment.