Role Overview: This stand-alone role requires a strategic thinker with strong commercial acumen who can identify new market opportunities, strengthen existing partnerships, and lead the development and growth of a new and evolving range/category. A key element of this role will be the development and positioning of our own brand, ensuring it is successfully introduced, established, and grown within the market. Key Responsibilities: Develop and implement a business development strategy for the Garden & Outdoor category, aligned with company objectives Identify and pursue new business opportunities across retail, trade, and emerging market segments Lead the development, positioning, and growth of the companys own brand product range, including range selection, market positioning, and customer adoption Manage and expand relationships with existing customers while actively winning new business Lead sales strategies, pricing, and contract negotiations Conduct market research to stay ahead of industry trends, competitor activity, and seasonal demand patterns Attend industry events, trade shows, and customer engagements to promote the category and build market presence Work closely with procurement and logistics teams to ensure efficient sourcing, cost optimisation, and reliable supply chain performance in support of customer demand and business growth Key Requirements: Experience: Minimum of 5 years experience in a business development or sales role, ideally within garden, DIY, hardware, or related sectors Commercial Acumen: Proven ability to develop and execute strategic growth plans Brand Development: Experience in developing, launching, or managing product ranges or brands would be a strong advantage Networking & Relationship Building: Strong ability to foster long-term partnerships Market Expansion Skills: Experience in developing new product categories or entering new markets Negotiation & Communication: Strong negotiation skills with an ability to influence and close deals Flexibility & Initiative: Self-starter with the ability to work independently while collaborating effectively with internal teams Education: Third-level qualification in Business or a related discipline with evidence of continued learning and professional development IT Skills: Proficient in Microsoft Office Suite, particularly Excel; experience with ERP systems and data analysis tools is an advantage What We Offer: Competitive salary Company car Performance-based incentives Opportunity to play a pivotal role in developing a new and strategically important business category Autonomy and ownership within a growing organisation Opportunities for career development and progression Pension Plan Medical expenses reimbursement scheme Skills: Catergory Manangment Business Development Sales Rep