Hurree Hillsborough, United Kingdom Full Time£50,000-£60,000 Reference: Develop and lead the overall marketing strategy to support local and international growth.
Align marketing goals with company objectives through data-driven planning and execution.
Stay ahead of industry trends to keep the brand relevant and competitive.
Develop and own the brand strategy and ensure a consistent, premium positioning across all platforms.
Oversee the development of compelling brand narratives in line with strategy Lead brand evolution while staying rooted in core values of quality and authenticity.
Guide the development of high-impact content across a range of different formats.
Ensure storytelling is aligned with brand tone, audience expectations, and business goals.
Collaborate with the creative team to bring the brand vision to life.
Lead digital marketing strategies, including paid media, SEO/SEM, CRM, and analytics.
Optimise marketing funnels to improve acquisition, engagement, and retention.
Evaluate and implement the right mix of platforms, tools, and channels for performance to be ready for scaling.
Champion local community engagement through partnerships, events, and grassroots activations.
Build relationships with key stakeholders including influencers, collaborators, and brand advocates.
Oversee the marketing of events such as tastings, pop-ups, and international showcases.
Develop go-to-market strategies for international expansion in collaboration with distributors and partners.
Localise messaging and marketing strategies to resonate with different markets.
Research and propose events beneficial industry events for Wavey Ice to attend Build and lead a high-performing marketing team and manage external relationships.
Foster a culture of innovation, accountability, and continuous improvement.
Provide regular insights and performance reports to the leadership team.
5+ years in a senior marketing role, ideally in FMCG, beverage, or lifestyle sectors.
Proven success in brand building, campaign execution, and digital performance marketing.
Experience launching or scaling brands internationally is a strong advantage.
Skilled in using marketing tools, analytics platforms (e.g.
Meta Ads Manager, Klaviyo, Google Analytics), and content software.
A strategic mindset with strong executional capabilities.
Deep understanding of consumer behaviour and brand positioning.
Confident leadership with a collaborative, team-first approach.
A creative, data-informed approach to problem solving.
Passion for building culturally resonant, mission-driven brands.
Play a leading role in a growing, creative, and ambitious drinks brand.
Help shape the company's global expansion while remaining closely connected to local roots.
Enjoy autonomy, ownership, and the opportunity to leave a lasting mark on a brand with big aspirations.