Marketing Product Specialist Role Overview
This role involves managing the product lifecycle, ensuring clinical and technical data remains accurate through collaboration with various teams. You will define short-term product plans and long-term roadmaps while providing market-focused input for new product development and launch processes.
* Key Responsibilities:
1. Manage the full product lifecycle to optimize the portfolio.
2. Create promotional campaigns, newsletters, trade show strategies & deliver comprehensive training sessions to internal and external teams.
3. Maintain competitive positioning across products by monitoring market trends & profitability.